{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 534 Why a \"short list\" of acquirers may be a trap","slug":"ep-534-why-a-short-list-of-acquirers-may-be-a-trap","published_at":"2026-02-20T06:01:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-534-why-a-short-list-of-acquirers-may-be-a-trap","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-534-why-a-short-list-of-acquirers-may-be-a-trap","audio_url":"https://traffic.libsyn.com/secure/builttosell/705y_John_Warrillow_-_A_McConnell_-_A_-_V1.mp3?dest-id=269159","summary":"Andrew McConnell built a SaaS company that helped vacation rental managers price homes like airlines using dynamic pricing based on demand . He eventually successfully exited, but not before learning the hard way that building a company and selling one require two entirely different skill sets. In this episode of Built to Sell Radio , Andrew walks through the pivot that saved his business, why his VC backers stayed on board, and the exact moment he realized that a \"short buyer list\" is a dangerous trap for founders. Listen in to discover how to: Spot the \"hidden ceiling\" in a business that looks like it's doubling—right up until it isn't . Move a cap table from a failed bet into a new one without lighting your professional relationships on fire. Understand liquidation preference in plain English (and why it can erase a founder's take-home pay at exit). See why a banker's real value isn't just managing the process— it's forcing pressure and widening the field of potential acquirers Avoid the \"I can sell this myself\" mindset that often results in a year of free research for buyers and zero leverage for you.","meta_description":"Andrew McConnell built a SaaS company that helped vacation rental managers price homes like airlines using dynamic pricing based on demand . He eventually…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3497,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-534-why-a-short-list-of-acquirers-may-be-a-trap/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-534-why-a-short-list-of-acquirers-may-be-a-trap.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}