{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 529 The Personal Brand Trap and how to slash a 3-Year Earn-Out to 9 Months Without Giving Up Value","slug":"ep-529-the-personal-brand-trap-and-how-to-slash-a-3-year-earn-out-to-9-months-without-giving-up-value","published_at":"2026-01-16T06:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-529-the-personal-brand-trap-and-how-to-slash-a-3-year-earn-out-to-9-months-without-giving-up-value","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-529-the-personal-brand-trap-and-how-to-slash-a-3-year-earn-out-to-9-months-without-giving-up-value","audio_url":"https://traffic.libsyn.com/secure/builttosell/705s_John_Warrillow_-_G_Bell_-_A_-_V1.mp3?dest-id=269159","summary":"The fastest way to make a service company unsellable is building it around a personal brand. When clients hire you —because of your reputation, your name, and your specific expertise —you haven't built a business; you've built a high-paying job. And as Gavin Bell realized, you can't sell a reputation. Gavin was known as the \"Facebook Ads Guy\" in the UK. He was making good money, but he knew that to build a sellable asset, he had to fire himself as the face of the company. He rebranded his firm from \"Gavin Bell\" to \"Yatter,\" productized his service, and systematically removed himself from sales and delivery. The result? He sold Yatter to a larger agency, Velstar , in a deal that closed just one minute before a major tax deadline. In this episode of Built to Sell Radio, Gavin breaks down exactly how he made the switch.","meta_description":"The fastest way to make a service company unsellable is building it around a personal brand. When clients hire you —because of your reputation, your name,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3178,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-529-the-personal-brand-trap-and-how-to-slash-a-3-year-earn-out-to-9-months-without-giving-up-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-529-the-personal-brand-trap-and-how-to-slash-a-3-year-earn-out-to-9-months-without-giving-up-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}