{"podcast":{"title":"Built To Lead","slug":"built-to-lead-7706683","podcast_index_feed_id":7706683,"rss_url":"https://feeds.megaphone.fm/TBC7314954133","website_url":"https://www.agentsync.com.au","image_url":"https://megaphone.imgix.net/podcasts/c12c0130-0886-11f1-be42-1378354579fa/image/57b2e3e12db322866a1aa188685b9758.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"TBC Studios","episode_count":35,"summary":"We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.","last_synced_at":"2026-09-22T06:17:30.105417+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683"},"episode":{"title":"What it Takes to Keep a Brand Alive, Relevant AND Profitable for 20+ Years with Nikita Sernack from Nookie","slug":"what-it-takes-to-keep-a-brand-alive-relevant-and-profitable-for-20-years-with-nikita-sernack-from-nookie","published_at":"2026-06-29T19:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683/what-it-takes-to-keep-a-brand-alive-relevant-and-profitable-for-20-years-with-nikita-sernack-from-nookie","show_page_url":"https://stenobird.com/podcast/built-to-lead-7706683","url":"https://traffic.megaphone.fm/TBC2099369166.mp3","audio_url":"https://traffic.megaphone.fm/TBC2099369166.mp3","summary":"Most brands don’t survive one trend cycle, let alone 20+ years. But Nikita Sernack has built Nookie through the pre-social media days, the rise of founder-led brands, international stockists, COVID, AND the launch of a second label (Rumer). In this episode, I’m sitting down with Nikita to chat about what actually keeps a brand relevant for that long. From building a cult customer base, to knowing when growth isn’t profitable, to hiring people who can take the business further than you can alone. Key moments: 0:00 - How Nikita built Nookie before social media, e-commerce and founder-led brands became the norm 6:21 - Building a guilt following before social media really took off 9:22 - The hiring mistake that makes founders busier than ever 13:48 - What happens when your core product is built for events people suddenly can’t attend 15:03 - Why launching a second brand can expose weaknesses your first brand was strong enough to hide 17:45 - How to lead a team without becoming the person every decision has to come back to 20:13 - What a founder should focus on once the business has grown past the early stage 24:14 - The cost of saying yes to the kind of growth most brands dream of 27:54 - The decision to go global 28:52 - How a major retailer partnership can become more than just a sales channel 29:58 - What it looks like to evolve a brand without losing the reason people loved it in the first place 30:24 - The three hires that can protect the parts of your business customers actually experience Find Nookie on IG @lovenookie and watch Rumer’s relaunch at @rumerthelabel If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need?…","meta_description":"Most brands don’t survive one trend cycle, let alone 20+ years. But Nikita Sernack has built Nookie through the pre-social media days, the rise of founder…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2048,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/what-it-takes-to-keep-a-brand-alive-relevant-and-profitable-for-20-years-with-nikita-sernack-from-nookie/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-lead-7706683/what-it-takes-to-keep-a-brand-alive-relevant-and-profitable-for-20-years-with-nikita-sernack-from-nookie.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}