{"podcast":{"title":"Built To Lead","slug":"built-to-lead-7706683","podcast_index_feed_id":7706683,"rss_url":"https://feeds.megaphone.fm/TBC7314954133","website_url":"https://www.agentsync.com.au","image_url":"https://megaphone.imgix.net/podcasts/c12c0130-0886-11f1-be42-1378354579fa/image/57b2e3e12db322866a1aa188685b9758.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"TBC Studios","episode_count":35,"summary":"We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.","last_synced_at":"2026-09-22T06:17:30.105417+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683"},"episode":{"title":"How to Build a Culture Employees Never Want to Leave with Forbes 39 Under 30 Founder, Lexie Murray","slug":"how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray","published_at":"2026-09-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray","show_page_url":"https://stenobird.com/podcast/built-to-lead-7706683","url":"https://traffic.megaphone.fm/TBC1623553359.mp3","audio_url":"https://traffic.megaphone.fm/TBC1623553359.mp3","summary":"When 3 early employees quit to start competing agencies, Forbes 30 Under 30 founder Lexie Murray didn't back down. Instead, she built a powerhouse 15-person agency and launched proprietary AI tech inside it.  Lexie is the force behind Be Seen Socials and has mastered the art of leading high-performing teams, creating an enviable workplace culture, and scaling operations while managing top-tier global brands.  In this episode, we chat about how Lexiehttps://www.instagram.com/lexieemurray/?hl=en handles team poaching, structures multi-role hires, and leverages employee-generated content to scale. You will learn the exact culture-first policies and leadership tactics needed to keep your team fiercely loyal and aligned with your vision.  This conversation reveals how to transform internal team friction into your business's ultimate competitive advantage. Key moments: 00:00: The real reason 3 early employees left to start competing agencies   03:11: This is how proprietary AI tech makes a business uncopyable   06:01: What you need to know about hiring for culture vs. pure skill   10:57: How to set ruthless boundaries without destroying your culture   12:54: The real reason we send our team to New York 4 times a year   23:33: What you need to know before making employees the face of your brand   26:40: How to respond when rival agencies try to poach your top talent   27:49: This is why massive brands pay us to fix their internal team structures Connect with Lexie on Instagram at @lexiemurray or follow her agency @beseensocials. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more abou…","meta_description":"When 3 early employees quit to start competing agencies, Forbes 30 Under 30 founder Lexie Murray didn't back down. Instead, she built a powerhouse 15-pers…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2594,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-lead-7706683/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}