{"podcast":{"title":"Built To Lead","slug":"built-to-lead-7706683","podcast_index_feed_id":7706683,"rss_url":"https://feeds.megaphone.fm/TBC7314954133","website_url":"https://www.agentsync.com.au","image_url":"https://megaphone.imgix.net/podcasts/c12c0130-0886-11f1-be42-1378354579fa/image/57b2e3e12db322866a1aa188685b9758.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"TBC Studios","episode_count":35,"summary":"We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.","last_synced_at":"2026-09-22T06:17:30.105417+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683"},"episode":{"title":"From $280K Salary to a $3M a Year Business Using LinkedIn with Matt Lakajev","slug":"from-280k-salary-to-a-3m-a-year-business-using-linkedin-with-matt-lakajev","published_at":"2026-09-14T19:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683/from-280k-salary-to-a-3m-a-year-business-using-linkedin-with-matt-lakajev","show_page_url":"https://stenobird.com/podcast/built-to-lead-7706683","url":"https://traffic.megaphone.fm/TBC7774071780.mp3","audio_url":"https://traffic.megaphone.fm/TBC7774071780.mp3","summary":"Ever wondered how to turn LinkedIn into a 7-figure client acquisition engine without relying on huge content teams or ad spend?  In this episode, I sit down with Matt Lakajev, founder of Link Ninja, who walked away from a $280,000 corporate salary at Zoom to build a $3M/year business with just six team members. Having coached over 2,500 clients, Matt unpacks his exact B2B frameworks, including why traditional DMs fail, how to use \"tribal niching\" to speak directly to ideal buyers, and his signature \"four-line\" content rule that stops the mobile scroll.  You'll learn how to cut through social media noise, leverage AI to maintain a lean operation, and turn silent readers into high-ticket sales. If you're a founder or leader looking to convert organic strategy into predictable revenue, this tactical masterclass is a must-listen. Key moments: 00:00: Why the richest audience online is the one nobody's posting to 13:05: This is the reason most LinkedIn creators make no money 15:16: What LinkedIn rewards that Instagram punishes 20:37: What a good DM has in common with a handwritten letter 20:58: This is how AI is rewriting the hiring playbook 21:54: What most people get wrong about why something \"didn't work\" 40:59: Next time you post on LinkedIn, here's where 80% of your effort should go 54:00: What a \"tribe\" is, and why it out-converts a niche — You can find and connect with Matt directly on LinkedIn or check out his latest strategies on YouTube on his channel, Matthew Lakajev YouTube Channel for deep-dive masterclasses, 6-hour video breakdowns, and daily LinkedIn tactics. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more about off-shore employees over a…","meta_description":"Ever wondered how to turn LinkedIn into a 7-figure client acquisition engine without relying on huge content teams or ad spend? In this episode, I s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3581,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/from-280k-salary-to-a-3m-a-year-business-using-linkedin-with-matt-lakajev/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-lead-7706683/from-280k-salary-to-a-3m-a-year-business-using-linkedin-with-matt-lakajev.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}