{"podcast":{"title":"Built To Lead","slug":"built-to-lead-7706683","podcast_index_feed_id":7706683,"rss_url":"https://feeds.megaphone.fm/TBC7314954133","website_url":"https://www.agentsync.com.au","image_url":"https://megaphone.imgix.net/podcasts/c12c0130-0886-11f1-be42-1378354579fa/image/57b2e3e12db322866a1aa188685b9758.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"TBC Studios","episode_count":35,"summary":"We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.","last_synced_at":"2026-09-22T06:17:30.105417+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683"},"episode":{"title":"Build a Team That Tests, Fails and Grows Faster Than Your Competition  with Grace Miller","slug":"build-a-team-that-tests-fails-and-grows-faster-than-your-competition-with-grace-miller","published_at":"2026-05-18T19:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683/build-a-team-that-tests-fails-and-grows-faster-than-your-competition-with-grace-miller","show_page_url":"https://stenobird.com/podcast/built-to-lead-7706683","url":"https://traffic.megaphone.fm/TBC8190086263.mp3","audio_url":"https://traffic.megaphone.fm/TBC8190086263.mp3","summary":"Making decisions on gut feel and hoping something sticks? There's a word for that…. It's called guessing. And it could be costing you more than you think. Grace Miller is the Head of Experimentation and Failure at Diary of a CEO and Flight Story, the team behind one of the fastest growing podcasts in the world, scaling from 100,000 to over 16 million subscribers. And none of that happened by accident. In this episode Grace breaks down why experimentation is the most underrated growth strategy in any scaling business, how to hire for culture before skill, and what to do when someone on your team isn't performing. If you're building a team, scaling a business and tired of making decisions in the dark, this one's for you. Key moments: 2:50: You need to start experimenting in your business today 5:02: Stop hiring for just skills. The culture test DOAC uses to find A-Players 8:30: Why employee generated content is outperforming founder content 21:58: How to build psychological safety so problems surface before they become expensive 24:29: How to build a testing culture across different countries and cultural norms 26:48: They tested for a year with zero results…then one experiment changed everything overnight 33:22: How to use AI to help your team work faster without losing what actually matters 41:25: Tall Poppy Syndrome, is costing Aussie founders and what to do about it 49:29: The one thing founders need to hear before they post their first piece of content If you want to learn more from Grace, you can follow her on Linkedin: https://www.linkedin.com/in/grace-miller-linked-in/ Instagram: @graceexperiments If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you co…","meta_description":"Making decisions on gut feel and hoping something sticks? There's a word for that…. It's called guessing. And it could be costing you more than you think.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3673,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/build-a-team-that-tests-fails-and-grows-faster-than-your-competition-with-grace-miller/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-lead-7706683/build-a-team-that-tests-fails-and-grows-faster-than-your-competition-with-grace-miller.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}