{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"Why Amazon Uses These 6 Influence Techniques (And You Should Too)","slug":"why-amazon-uses-these-6-influence-techniques-and-you-should-too","published_at":"2026-09-13T20:39:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/why-amazon-uses-these-6-influence-techniques-and-you-should-too","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN7127249375.mp3?updated=1776256224","audio_url":"https://traffic.megaphone.fm/PODAGEN7127249375.mp3?updated=1776256224","summary":"Ever wonder why Amazon's \"customers who bought this also bought\" section is so ridiculously effective? Marcus Chen breaks down the six psychological triggers that Amazon uses to influence billions of decisions every day, and how you can ethically use these same techniques in your own business. Turns out, there's actual science behind why people say yes. And it's way simpler than you think. 🎯 What You'll Learn: • Why adding one word to any request boosts compliance by 34% (even when your reason makes zero sense) • The hotel towel trick that increases compliance by 26% without changing anything except five words • How restaurants boost wine sales 15-20% just by having servers do this one thing differently • The charity donation hack that makes people 5x more likely to give (and give bigger amounts) 👤 Perfect for: entrepreneurs who want to influence ethically without feeling like sleazy salespeople. Whether you're trying to get customers to buy, employees to execute, or partners to commit, these tactics actually work. 📍 Chapters: [00:00] Marcus Chen reveals Amazon's influence playbook [01:45] The \"because\" technique that works even with circular logic [03:30] Social proof secrets hotels don't want you to know [05:15] Why repetition is the restaurant industry's best kept secret [07:00] The charity strategy that quintuples donations [09:30] How to use these techniques without being manipulative [11:00] Action steps you can implement this week 🔔 Never miss an episode: Follow Built Different on your podcast app and turn on notifications. New episodes drop daily, your next competitive advantage is one tap away. 🔍 Topics: influence techniques, persuasion psychology, business influence, customer psychology, sales psychology Listen on your favorite app at Built Different --------…","meta_description":"Ever wonder why Amazon's \"customers who bought this also bought\" section is so ridiculously effective? Marcus Chen breaks down the six psychological trigg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":982,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/why-amazon-uses-these-6-influence-techniques-and-you-should-too/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/why-amazon-uses-these-6-influence-techniques-and-you-should-too.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}