{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"Why 97% of Small Businesses Fail at Growth (And 3% That Don't)","slug":"why-97-of-small-businesses-fail-at-growth-and-3-that-don-t","published_at":"2026-09-16T07:00:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/why-97-of-small-businesses-fail-at-growth-and-3-that-don-t","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN6004093974.mp3?updated=1776256124","audio_url":"https://traffic.megaphone.fm/PODAGEN6004093974.mp3?updated=1776256124","summary":"Most entrepreneurs think they need more traffic to grow. They're dead wrong. In this episode, Marcus Chen reveals why 97% of small businesses fail at growth and shares the three proven strategies that actually move the needle faster than any other method. 🎯 What You'll Learn: • Why a 1% conversion rate improvement beats a 1% traffic increase by 2-3x • The retention math that boosts profits by 25-95% (most founders ignore this completely) • How to cut customer acquisition costs by 33% while generating 50% more qualified leads 👤 Perfect for: entrepreneurs tired of chasing vanity metrics and ready to focus on what actually drives revenue growth. 📍 Chapters: [00:00] Marcus Chen breaks down the 97% failure stat [01:45] Strategy #1: Conversion optimization that actually works [04:20] Strategy #2: The customer lifetime value multiplier [07:10] Strategy #3: Smart acquisition that pays for itself [09:30] Why most businesses lose 23% of customers annually [11:15] Action steps you can implement this week Marcus breaks down real numbers from companies that cracked the growth code. No theory, no fluff. Just the three levers that separate the 3% who scale from the 97% who stay stuck. The average business hemorrhages customers while chasing new ones. But the companies that focus on these three strategies? They're playing a completely different game. 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: business growth, conversion optimization, customer retention, lead generation, entrepreneurship Listen on your favorite app at Built Different ------------- Keywords: marketing strategies, business podcast, wealth building, productivity tips, sales tactic…","meta_description":"Most entrepreneurs think they need more traffic to grow. They're dead wrong. In this episode, Marcus Chen reveals why 97% of small businesses fail at grow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":981,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/why-97-of-small-businesses-fail-at-growth-and-3-that-don-t/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/why-97-of-small-businesses-fail-at-growth-and-3-that-don-t.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}