{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"Why 87% of Social Media Strategies Fail (And Mine Doesn't)","slug":"why-87-of-social-media-strategies-fail-and-mine-doesn-t","published_at":"2026-09-12T00:06:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/why-87-of-social-media-strategies-fail-and-mine-doesn-t","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN9693986081.mp3?updated=1776256051","audio_url":"https://traffic.megaphone.fm/PODAGEN9693986081.mp3?updated=1776256051","summary":"What if everything you've been told about social media marketing is actually sabotaging your business? Marcus Chen drops the uncomfortable truth: 87% of social media strategies fail because they're built on outdated advice from 2019. In this episode, he breaks down his actual 2026 framework that's generating real leads, not just vanity metrics. 🎯 What You'll Learn: • Why TikTok's new algorithm rewards session length over views (and how to use this) • The 24-hour Instagram Reels hack that gets 12x more reach than standard posts • LinkedIn's personal story strategy that's crushing professional content 8 to 1 • YouTube Shorts timing that boosts views by 40% (it's not when you think) 👤 Perfect for: entrepreneurs who are tired of posting into the void and want a social media strategy that actually converts followers into customers. 📍 Chapters: [00:00] Marcus Chen reveals why most social strategies bomb [01:45] TikTok's session-length secret nobody talks about [03:30] The Instagram Reels timing hack that changed everything [05:15] Why LinkedIn personal stories beat business content [07:00] YouTube Shorts golden hour strategy [09:30] Measuring what actually matters (not follower count) [11:00] The three platforms worth your time in 2026 This isn't another \"post consistently\" pep talk. Marcus breaks down the specific tactics he's using right now to turn social media followers into paying customers. No fluff, no feel-good advice that doesn't work. 🔔 Never miss an episode: Follow Built Different on Apple Podcasts or Spotify and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: social media strategy, TikTok algorithm, Instagram Reels, LinkedIn marketing, YouTube Shorts, content marketing Listen on your favorite app at Built…","meta_description":"What if everything you've been told about social media marketing is actually sabotaging your business? Marcus Chen drops the uncomfortable truth: 87% of s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1053,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/why-87-of-social-media-strategies-fail-and-mine-doesn-t/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/why-87-of-social-media-strategies-fail-and-mine-doesn-t.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}