{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"What Elon Musk's $44B Twitter Deal Reveals About Persuasive Speaking","slug":"what-elon-musk-s-44b-twitter-deal-reveals-about-persuasive-speaking","published_at":"2026-09-11T13:54:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/what-elon-musk-s-44b-twitter-deal-reveals-about-persuasive-speaking","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN9043860705.mp3?updated=1776256338","audio_url":"https://traffic.megaphone.fm/PODAGEN9043860705.mp3?updated=1776256338","summary":"Why did Elon Musk pay $44 billion for Twitter when everyone said it was worth half that? Marcus Chen breaks down the psychological speaking techniques that made investors throw money at what seemed like a terrible deal. Turns out, the words you choose can literally change how people value your ideas. 🎯 What You'll Learn: • The 2-3 second pause technique that makes you 23% more credible (and why most entrepreneurs rush through this) • Why saying \"you\" instead of \"I\" increases your close rate by 320% (plus the exact ratio that works) • The specific number trick that boosts perceived accuracy by 40% (hint: stop rounding everything) • How giving any reason, even a bad one, gets you 67% more yeses 👤 Perfect for: entrepreneurs who want to raise money, close deals, or get people excited about their vision without sounding like a used car salesman. 📍 Chapters: [00:00] Marcus Chen reveals the Twitter deal's hidden persuasion tactics [01:45] The pause that makes you sound like an expert [03:30] Why successful pitches flip the script on pronouns [05:15] The psychology behind specific vs round numbers [07:00] The \"because\" technique that works even when it shouldn't [09:30] How to practice these techniques without sounding robotic [11:00] Key takeaways you can use in your next presentation 🔔 Never miss an episode: Follow Built Different on Apple Podcasts or Spotify and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: persuasive speaking, sales psychology, fundraising tactics, communication skills, entrepreneur mindset Listen on your favorite app at Built Different ---- Keywords: marketing strategies, productivity tips, lead generation Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Why did Elon Musk pay $44 billion for Twitter when everyone said it was worth half that? Marcus Chen breaks down the psychological speaking techniques tha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1119,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/what-elon-musk-s-44b-twitter-deal-reveals-about-persuasive-speaking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/what-elon-musk-s-44b-twitter-deal-reveals-about-persuasive-speaking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}