{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"What 5 Years of Social Media Burnout Taught Me About 2026 Strategy","slug":"what-5-years-of-social-media-burnout-taught-me-about-2026-strategy","published_at":"2026-09-12T01:15:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/what-5-years-of-social-media-burnout-taught-me-about-2026-strategy","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN6176788207.mp3?updated=1776256290","audio_url":"https://traffic.megaphone.fm/PODAGEN6176788207.mp3?updated=1776256290","summary":"What if everything you think you know about social media strategy is exactly why you're burning out? After five years of chasing every trend and algorithm change, Marcus Chen discovered that the secret to sustainable social media success isn't doing more - it's doing the right things consistently. In this episode, Marcus breaks down his actual 2026 social media strategy that focuses on systems over hustle, proving that you can build a strong online presence without sacrificing your sanity or authenticity. 🎯 What You'll Learn: • The 60% time-saving hack: how cross-platform repurposing actually works (with real examples) • Why posting consistently for 6 months beats viral content every single time • The psychology behind the 2.5-hour daily scroll trap and how to escape it • Marcus's personal content calendar system that prevents burnout before it starts 👤 Perfect for: entrepreneurs who are tired of the social media hamster wheel but know they need an online presence to grow their business. 📍 Chapters: [00:00] Marcus introduces the burnout that changed everything [01:45] Why most 2026 predictions are completely wrong [04:15] The 48% engagement boost from one simple content shift [06:30] Cross-platform strategy that cuts creation time in half [08:45] The 6-month consistency rule that actually works [11:00] Building systems that run without you 🔔 Never miss an episode: Follow Built Different on your favorite podcast app and turn on notifications. New episodes drop daily with the unsexy truth about what actually works in business. 🔍 Topics: social media strategy, content marketing, entrepreneurship, burnout prevention, business growth Listen on your favorite app at Built Different ----------- Keywords: business systems, startup advice, real business advice, entrepreneurship,…","meta_description":"What if everything you think you know about social media strategy is exactly why you're burning out? After five years of chasing every trend and algorithm…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1080,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/what-5-years-of-social-media-burnout-taught-me-about-2026-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/what-5-years-of-social-media-burnout-taught-me-about-2026-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}