{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"The Customer Acquisition Trick That Got Me Investigated by the FTC","slug":"the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc","published_at":"2026-09-15T20:39:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN4882409373.mp3?updated=1776256118","audio_url":"https://traffic.megaphone.fm/PODAGEN4882409373.mp3?updated=1776256118","summary":"What if the customer acquisition trick that almost got Marcus Chen investigated by the FTC could 10x your business overnight? In this episode of Built Different, Marcus reveals the psychological triggers and urgency tactics that work so well, they border on unfair. But here's the thing: they're completely legal when done right. 🎯 What You'll Learn: • Why 92% of people trust friend recommendations over ads and how to weaponize this trust • The artificial scarcity technique that boosts demand 270% (even with abundant inventory) • How responding to leads in under 5 minutes makes you 9x more likely to close the deal • The onboarding sequence that increases customer retention by 82% and revenue by 23% 👤 Perfect for: entrepreneurs tired of slow growth who want proven tactics that actually convert leads into paying customers. 📍 Chapters: [00:00] Marcus Chen's FTC investigation story [01:45] The psychology behind referral programs that actually work [03:30] Creating scarcity without lying to your customers [05:15] The 5-minute rule that changed everything [07:00] Why most businesses fail at onboarding [09:30] The conversion framework Marcus uses today [11:15] Three tactics you can implement this week 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: customer acquisition, lead generation, conversion optimization, business growth, referral marketing Listen on your favorite app at Built Different ------------- Keywords: wealth building, business breakthrough, business growth, business scaling, practical entrepreneurship, business failures Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"What if the customer acquisition trick that almost got Marcus Chen investigated by the FTC could 10x your business overnight? In this episode of Built Dif…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1138,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}