{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"The Brutal Truth About Goals: Why 97% Fail (And The 3% Who Don't)","slug":"the-brutal-truth-about-goals-why-97-fail-and-the-3-who-don-t","published_at":"2026-09-11T16:12:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/the-brutal-truth-about-goals-why-97-fail-and-the-3-who-don-t","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN5634018179.mp3?updated=1776256082","audio_url":"https://traffic.megaphone.fm/PODAGEN5634018179.mp3?updated=1776256082","summary":"What if I told you that 97% of people who set goals will fail this year? The brutal math isn't pretty, but Marcus Chen breaks down exactly why most goal-setting is just expensive journaling, and reveals the unsexy tactics that actually separate achievers from dreamers. 🎯 What You'll Learn: • Why people who write \"implementation intentions\" are 2-3x more likely to hit their targets (and what that actually means) • The real reason your phone is sabotaging your success (hint: 96 daily checks isn't helping) • How to use the \"65% rule\" to make your goals stick without relying on willpower alone 👤 Perfect for: entrepreneurs and ambitious people who are tired of setting the same goals year after year without real progress. 📍 Chapters: [00:00] Marcus Chen reveals why goal failure rates are so brutal [01:45] The implementation intention hack that doubles your success rate [04:15] Why your smartphone addiction is killing your ambition [06:30] The 66-day habit myth (and what the real timeline looks like) [08:45] Public commitment: the accountability method that works [11:00] Three specific tactics you can start using today This isn't another rah-rah motivation fest. Marcus strips away the feel-good fluff to show you the uncomfortable truth about what it actually takes to achieve meaningful goals. No participation trophies, no sugar-coating, just the strategies that work when you're ready to stop making excuses. The 3% who succeed aren't special, they just know something you don't. Yet. 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: goal setting, habit formation, productivity, entrepreneurship, success psychology Listen on your favorite app at…","meta_description":"What if I told you that 97% of people who set goals will fail this year? The brutal math isn't pretty, but Marcus Chen breaks down exactly why most goal-s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/the-brutal-truth-about-goals-why-97-fail-and-the-3-who-don-t/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/the-brutal-truth-about-goals-why-97-fail-and-the-3-who-don-t.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}