{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"The $2.3M Ad That Lost Nike Everything (And What Pepsi Did Instead)","slug":"the-2-3m-ad-that-lost-nike-everything-and-what-pepsi-did-instead","published_at":"2026-09-16T12:45:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/the-2-3m-ad-that-lost-nike-everything-and-what-pepsi-did-instead","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN5336766725.mp3?updated=1776256056","audio_url":"https://traffic.megaphone.fm/PODAGEN5336766725.mp3?updated=1776256056","summary":"What if I told you Nike spent $2.3 million on an ad campaign that completely backfired while Pepsi's \"risky\" commercial became marketing legend? In this episode, Marcus Chen breaks down the real data behind famous ad campaigns that either crushed it or crashed hard. 🎯 What You'll Learn: • Why Nike's controversial ad actually hurt sales by 31% (the metrics they don't want you to see) • The psychology trick Pepsi used that boosted brand preference by 18% overnight • How to spot the difference between viral content and profitable advertising using CTR benchmarks 👤 Perfect for: entrepreneurs and business owners who want to stop wasting money on ads that look cool but don't convert. 📍 Chapters: [00:00] Marcus Chen introduces the $2.3M Nike disaster [01:45] Breaking down the actual performance data [03:30] What Pepsi did differently (and why it worked) [05:15] The Facebook ad benchmarks most people ignore [07:00] Video vs static ads: the 27% CTR difference [09:30] Retargeting secrets that cut costs by 76% [11:00] How to apply these frameworks to your campaigns The average Facebook ad CTR is just 1.59%, but the top 10% of advertisers see rates that would make your jaw drop. Marcus reveals exactly what separates winning campaigns from expensive failures, plus the personalization tactics that can boost conversions by 202%. No theory here, just cold hard numbers from real campaigns. You'll walk away knowing exactly how to evaluate your own ads and spot the red flags before you blow your budget. 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next favorite insight is one tap away. 🔍 Topics: Facebook ads, marketing campaigns, ad performance, conversion rates, business advertising Listen on your f…","meta_description":"What if I told you Nike spent $2.3 million on an ad campaign that completely backfired while Pepsi's \"risky\" commercial became marketing legend? In this e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1065,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/the-2-3m-ad-that-lost-nike-everything-and-what-pepsi-did-instead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/the-2-3m-ad-that-lost-nike-everything-and-what-pepsi-did-instead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}