{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"Seth Goldman Makes $600M/Year Selling Bacon: The Tea Company Secret Nobody Talks About","slug":"seth-goldman-makes-600m-year-selling-bacon-the-tea-company-secret-nobody-talks-about","published_at":"2026-09-14T20:39:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/seth-goldman-makes-600m-year-selling-bacon-the-tea-company-secret-nobody-talks-about","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN9608805541.mp3?updated=1776256370","audio_url":"https://traffic.megaphone.fm/PODAGEN9608805541.mp3?updated=1776256370","summary":"Wait, what? A tea company making $600 million from bacon? Marcus Chen breaks down the wild story of Seth Goldman, who turned Honest Tea from a $40,000 business school experiment into a half-billion-dollar empire that Coca-Cola couldn't resist buying. 🎯 What You'll Learn: • How Goldman spotted the \"less sweet\" gap in bottled tea and built the first major organic brand • The exact partnership strategy that got Honest Tea into major retailers without massive capital • Why Coca-Cola paid 15x revenue for a tea company (hint: it wasn't just about the tea) • The scaling playbook that took them from $250K to $100M annually in just over a decade 👤 Perfect for: entrepreneurs looking for proof that you can build massive companies by solving simple, everyday problems people actually have. 📍 Chapters: [00:00] Marcus introduces the bacon-tea connection mystery [01:45] Seth's $40K business school gamble on unsweetened tea [03:30] First-year sales hit $250K: the early traction signs [05:15] Getting into Whole Foods without venture capital [07:00] Why Coca-Cola started watching in 2008 [09:30] The $600M acquisition: what Coke really bought [11:00] Key lessons you can steal for your own business This isn't your typical \"follow your passion\" startup story. Goldman found a simple problem (everything's too sweet), built a solution people wanted, and executed smart partnerships that got him noticed by the biggest player in beverages. No fancy tech, no viral marketing stunts, just solid business fundamentals that scaled. 🔔 Never miss an episode: Follow Built Different on Spotify and turn on notifications. New episodes drop daily, your next favorite business insight is one tap away. 🔍 Topics: startup scaling, beverage industry, Coca-Cola acquisition, organic branding, retail partnerships List…","meta_description":"Wait, what? A tea company making $600 million from bacon? Marcus Chen breaks down the wild story of Seth Goldman, who turned Honest Tea from a $40,000 bus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1489,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/seth-goldman-makes-600m-year-selling-bacon-the-tea-company-secret-nobody-talks-about/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/seth-goldman-makes-600m-year-selling-bacon-the-tea-company-secret-nobody-talks-about.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}