{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"Online Courses: What $100K Taught Me About What Actually Works","slug":"online-courses-what-100k-taught-me-about-what-actually-works","published_at":"2026-09-08T16:12:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/online-courses-what-100k-taught-me-about-what-actually-works","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN1512326833.mp3?updated=1776256402","audio_url":"https://traffic.megaphone.fm/PODAGEN1512326833.mp3?updated=1776256402","summary":"Most online courses have a dirty secret: 97% of buyers never finish them. Marcus Chen learned this the expensive way after dropping $100,000 on business education that promised everything but delivered almost nothing. Here's what he discovered about the course industry and why your next purchase might be throwing money away. 🎯 What You'll Learn: • Why the $366 billion online education industry has completion rates worse than New Year's resolutions • The 4 interconnected skills every successful business needs (spoiler: no single course teaches them all) • How to spot the difference between courses that actually work and expensive digital shelf decorations • The real reason people fail at implementing what they learn online • A simple framework for evaluating any course before you buy 👤 Perfect for: entrepreneurs tired of buying courses that promise the world but leave you exactly where you started. 📍 Chapters: [00:00] Marcus Chen's $100,000 course addiction confession [02:15] The shocking truth about course completion rates [04:30] Why business success can't be learned in isolation [06:45] The psychology behind why we keep buying courses [08:30] Red flags to watch for in course marketing [10:15] What actually works when you want to learn new skills This isn't another rant about scammy course creators. It's a honest look at what Marcus learned from his expensive mistakes and how you can avoid making the same ones. Whether you've got course FOMO or you're wondering if that $2,000 program is worth it, this episode will save you serious money. 🔔 Never miss an episode: Follow Built Different on Spotify and Apple Podcasts. New episodes drop daily with the real truth about business growth that other shows won't tell you. 🔍 Topics: online courses, business education, entreprene…","meta_description":"Most online courses have a dirty secret: 97% of buyers never finish them. Marcus Chen learned this the expensive way after dropping $100,000 on business e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1034,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/online-courses-what-100k-taught-me-about-what-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/online-courses-what-100k-taught-me-about-what-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}