{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"Lead Quality vs Lead Quantity: How to Choose Quality Every Time","slug":"lead-quality-vs-lead-quantity-how-to-choose-quality-every-time","published_at":"2026-09-04T20:39:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/lead-quality-vs-lead-quantity-how-to-choose-quality-every-time","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN1100601487.mp3?updated=1776256560","audio_url":"https://traffic.megaphone.fm/PODAGEN1100601487.mp3?updated=1776256560","summary":"What if chasing more leads is actually killing your business? In this episode, Marcus Chen reveals why the best entrepreneurs choose quality over quantity every single time - and how you can too. On Built Different, we break down five proven strategies that help you attract better prospects who actually convert. You'll discover why most businesses waste 70% of their leads on unqualified prospects, learn how adding just one simple qualification step can triple your conversion rates, and find out why companies focusing on lead quality often hit 15-20% conversion rates while others struggle at 2-5%. Marcus also shares how geographic targeting can boost your lead quality by 40-60% and why prospects who consume your educational content first convert 50% higher than cold leads. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] Why lead quantity is a trap most entrepreneurs fall into [04:00] The qualification step that cuts volume but triples conversions [07:00] Geographic targeting strategies that actually work [10:00] Using educational content to pre-qualify prospects [12:00] Action steps to implement today 🔍 Topics: lead generation, lead quality, conversion rates, business growth, sales strategy, entrepreneurship ⭐ Ready to build different? Follow Built Different and leave us a 5-star review - it helps other entrepreneurs find these insights. New episodes drop daily with actionable strategies you can use right away. See you tomorrow! Listen on your favorite app at Built Different --------------- Keywords: business scaling, business podcast, business mindset, business breakthrough, profit strategies Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"What if chasing more leads is actually killing your business? In this episode, Marcus Chen reveals why the best entrepreneurs choose quality over quantity…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1092,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/lead-quality-vs-lead-quantity-how-to-choose-quality-every-time/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/lead-quality-vs-lead-quantity-how-to-choose-quality-every-time.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}