{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"How to Charge $40K Instead of $1K: The Value Equation That Actually Works","slug":"how-to-charge-40k-instead-of-1k-the-value-equation-that-actually-works","published_at":"2026-09-08T22:57:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/how-to-charge-40k-instead-of-1k-the-value-equation-that-actually-works","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN5314041302.mp3?updated=1776256358","audio_url":"https://traffic.megaphone.fm/PODAGEN5314041302.mp3?updated=1776256358","summary":"Most people think charging more means working harder. Marcus Chen proves that's backwards. He went from $1,000 packages to $40,000 clients using the exact same core knowledge, and 700 people gladly paid the higher price. The result? $28 million in revenue and clients who actually got better results. 🎯 What You'll Learn: • The 4-part value equation that justifies premium pricing (it's not what you think) • Why his $40K clients had higher success rates than his $1K customers • The psychology shift that makes clients beg to pay more instead of haggling for less • Specific positioning changes that 40x'd his revenue without adding new skills 👤 Perfect for: entrepreneurs stuck in the \"cheap and busy\" trap who want to charge what they're actually worth. 📍 Chapters: [00:00] Marcus introduces the $28 million value equation [01:45] Why $1K and $40K packages used identical knowledge [03:30] The 4 components every premium offer needs [05:15] Client psychology: why expensive feels safer [07:00] Real positioning examples that quadrupled prices [09:30] Implementation: your next pricing conversation [11:00] Key takeaways you can use this week 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough is one tap away. 🔍 Topics: premium pricing, value equation, client psychology, pricing strategy, business positioning Listen on your favorite app at Built Different --------- Keywords: startup advice, wealth building, real business advice, investment advice, business growth Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Most people think charging more means working harder. Marcus Chen proves that's backwards. He went from $1,000 packages to $40,000 clients using the exact…","key_points":[],"chapters":[],"topics":[],"duration_seconds":939,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/how-to-charge-40k-instead-of-1k-the-value-equation-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/how-to-charge-40k-instead-of-1k-the-value-equation-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}