{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"How to 3x Customer Revenue: 4-Step Framework Service Businesses Use","slug":"how-to-3x-customer-revenue-4-step-framework-service-businesses-use","published_at":"2026-09-05T09:18:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/how-to-3x-customer-revenue-4-step-framework-service-businesses-use","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN2113175751.mp3?updated=1776256548","audio_url":"https://traffic.megaphone.fm/PODAGEN2113175751.mp3?updated=1776256548","summary":"What if I told you most service businesses are leaving 60-70% of potential revenue on the table? In this episode, Marcus Chen reveals the exact 4-step framework that's helping service companies squeeze 2-3x more money from every single customer they acquire. On Built Different, we break down why increasing customer retention by just 5% can boost profits by up to 95% (thanks Harvard Business School), and how the probability of selling to existing customers is actually 60-70% compared to only 5-20% for new prospects. You'll learn the specific upselling strategies that generate 10-30% of total revenue for top companies, discover why subscription models create 5x higher customer lifetime value, and get Marcus's step-by-step playbook for turning expensive marketing campaigns into profit machines. If you're tired of constantly hunting for new customers while your existing ones slip away, this episode changes everything. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] Why most service businesses fail at customer revenue [04:00] The 4-step customer value maximization framework [07:00] Upselling vs cross-selling: what actually works [10:00] Subscription model strategies for service businesses [12:00] Action steps to implement immediately 🔍 Topics: customer retention, upselling strategies, service business revenue, customer lifetime value, subscription business model, cross-selling ⭐ Ready to build different? Follow Built Different and leave us a 5-star review - it seriously helps other entrepreneurs find us. New episodes drop daily with actionable frameworks you can use right away. See you tomorrow! Listen on your favorite app at Built Different --- Keywords: productivity tips, startup lessons, business breakthrough Learn more about your ad choices. Visit megaphone.fm…","meta_description":"What if I told you most service businesses are leaving 60-70% of potential revenue on the table? In this episode, Marcus Chen reveals the exact 4-step fra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":972,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/how-to-3x-customer-revenue-4-step-framework-service-businesses-use/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/how-to-3x-customer-revenue-4-step-framework-service-businesses-use.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}