{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"How Saying No First Actually Increases Your Sales Conversion Rates","slug":"how-saying-no-first-actually-increases-your-sales-conversion-rates","published_at":"2026-09-05T03:33:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/how-saying-no-first-actually-increases-your-sales-conversion-rates","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN5455908138.mp3?updated=1776256546","audio_url":"https://traffic.megaphone.fm/PODAGEN5455908138.mp3?updated=1776256546","summary":"What if the secret to closing more sales is literally telling customers \"no\" before you even pitch them? Marcus Chen breaks down the counterintuitive psychology trick that's boosting conversion rates by up to 50% for smart entrepreneurs. On Built Different, we explore Alex Hormozi's reverse psychology technique that flipped traditional sales on its head. You'll discover why saying \"no\" first triggers commitment and consistency bias, learn how top performers use choice architecture instead of benefit lists, and understand why people are 3-5 times more likely to buy when they feel they chose the option themselves. Marcus walks through real examples of how this plays out in practice and why it works so much better than the pushy sales tactics most business owners default to. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] The psychology behind saying \"no\" first [04:00] Alex Hormozi's conversion rate experiments [07:00] Choice architecture vs benefit selling [10:00] Real examples and implementation tips [12:00] Key takeaways for your business 🔍 Topics: sales conversion, reverse psychology, choice architecture, commitment bias, sales psychology, closing techniques ⭐ Getting value from Built Different? Drop us a 5-star rating and tell other entrepreneurs what you think - it seriously helps us reach more people like you. Hit follow so you don't miss tomorrow's episode. We're here daily with fresh insights to help you build different! Listen on your favorite app at Built Different --------- Keywords: business psychology, wealth building, productivity tips, anti-fluff business Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"What if the secret to closing more sales is literally telling customers \"no\" before you even pitch them? Marcus Chen breaks down the counterintuitive psyc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1058,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/how-saying-no-first-actually-increases-your-sales-conversion-rates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/how-saying-no-first-actually-increases-your-sales-conversion-rates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}