{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"How Sales Actually Works: Caring More Than Closing","slug":"how-sales-actually-works-caring-more-than-closing","published_at":"2026-09-05T00:06:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/how-sales-actually-works-caring-more-than-closing","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN7808330449.mp3?updated=1776256550","audio_url":"https://traffic.megaphone.fm/PODAGEN7808330449.mp3?updated=1776256550","summary":"What if the secret to sales success isn't being slick or pushy, but actually caring more about your customer than your commission? In this episode, Marcus Chen breaks down why genuine concern beats closing techniques every single time, and shares the mindset shift that took one gym owner from a 0% close rate to 56% in just one day. On Built Different, we explore how Alex Hormozi's client transformed his sales approach by stopping the pitch and starting to listen. You'll learn why treating sales conversations like coaching sessions creates trust faster than any script, discover the foundational skills that matter more than advanced tactics, and understand how shifting your focus from \"what do I get\" to \"what do they need\" changes everything. This isn't about manipulation - it's about mastering the fundamentals while genuinely putting customers first. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] The gym owner who went from 0% to 56% overnight [04:00] Why caring beats closing techniques [07:00] Sales as coaching - the conversation shift [10:00] Mastering fundamentals vs. chasing advanced tactics [12:00] Building trust through genuine interest 🔍 Topics: sales techniques, customer care, sales fundamentals, sales coaching, sales mindset, closing deals ⭐ Ready to build different? Follow Built Different for daily insights that challenge conventional business wisdom. Drop us a 5-star review if this episode hit different - it helps other entrepreneurs find us. New episodes every day, so we'll catch you tomorrow with another perspective that might just change how you think about success! Listen on your favorite app at Built Different ------------ Keywords: startup advice, business breakthrough, business success, business podcast, decision making, business scaling, en…","meta_description":"What if the secret to sales success isn't being slick or pushy, but actually caring more about your customer than your commission? In this episode, Marcus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1030,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/how-sales-actually-works-caring-more-than-closing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/how-sales-actually-works-caring-more-than-closing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}