{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"How Gym Customer Retention Actually Works (And Why Most Gyms Get It Wrong)","slug":"how-gym-customer-retention-actually-works-and-why-most-gyms-get-it-wrong","published_at":"2026-09-04T10:27:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/how-gym-customer-retention-actually-works-and-why-most-gyms-get-it-wrong","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN1244086948.mp3?updated=1776256517","audio_url":"https://traffic.megaphone.fm/PODAGEN1244086948.mp3?updated=1776256517","summary":"Why are 28% of gym members walking away every single year? Marcus Chen breaks down the shocking retention crisis that's bleeding gyms dry - and the simple fix most owners are completely missing. On Built Different, we uncover the brutal math behind gym membership churn and why focusing on new sign-ups is actually killing your business. You'll discover how it costs gyms 5-25 times more to find a new member than keep an existing one, learn why only 18% of members stick around after 6 months, and see exactly how a 5% bump in retention can boost profits by up to 95%. Marcus walks through real gym data and reveals the customer experience mistakes that are driving members straight to your competitors. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] The 28.6% retention crisis nobody talks about [04:00] Why new member acquisition is a trap [07:00] The 18% problem - where gyms lose people [10:00] Simple retention strategies that actually work [12:00] Key takeaways for gym owners 🔍 Topics: gym retention rates, customer acquisition cost, gym membership churn, fitness business strategy, gym profitability, customer lifetime value ⭐ Ready to build different? Follow Built Different and drop us a 5-star review - it seriously helps other entrepreneurs find us. New episodes every day, so we'll catch you tomorrow with another business breakdown that matters! Listen on your favorite app at Built Different ------ Keywords: profit strategies, marketing strategies, business growth, lead generation, business failures, business mindset, anti-fluff business, business scaling Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Why are 28% of gym members walking away every single year? Marcus Chen breaks down the shocking retention crisis that's bleeding gyms dry - and the simple…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1001,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/how-gym-customer-retention-actually-works-and-why-most-gyms-get-it-wrong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/how-gym-customer-retention-actually-works-and-why-most-gyms-get-it-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}