{"podcast":{"title":"Built Different","slug":"built-different-7728561","podcast_index_feed_id":7728561,"rss_url":"https://feeds.megaphone.fm/PODAGEN4100134995","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/ea5360fe-02e5-11f1-bd85-ebd52ef144f4/image/8b6fce98272f09d376f88272dc911a9e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Marcus Chen","episode_count":267,"summary":"Think most business advice is complete garbage? You're probably right. Built Different cuts through the LinkedIn motivational spam to show you what actually works when you're trying to grow a real company. Join Marcus Chen, who burned out so hard running five restaurants that he sold the whole chain and spent two years figuring out where business advice goes wrong. Now he breaks down the unsexy truth about business growth, entrepreneurship, and scaling without venture capital. No feel good fluff, just the strategies that actually move the needle on lead generation and startup survival. Marcus interviews founders who built profitable companies the hard way, plus shares the mistakes that almost killed his own business. You'll get the real story behind successful businesses, not the sanitized version they post on social media. Each episode digs into specific tactics you can actually use, whether you're just starting out or trying to scale past your first few hires. If you're tired of business podcasts that sound like they were written by a marketing team, this one's for you. Follow Built Different now for multiple new episodes daily that'll change how you think about entrepreneurship.","last_synced_at":"2026-09-17T08:21:51.646659+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561"},"episode":{"title":"How Alex Hormozi's 3-Part Ad Formula Actually Works","slug":"how-alex-hormozi-s-3-part-ad-formula-actually-works","published_at":"2026-09-04T16:12:00+00:00","page_url":"https://stenobird.com/podcast/built-different-7728561/how-alex-hormozi-s-3-part-ad-formula-actually-works","show_page_url":"https://stenobird.com/podcast/built-different-7728561","url":"https://traffic.megaphone.fm/PODAGEN2205752367.mp3?updated=1776256518","audio_url":"https://traffic.megaphone.fm/PODAGEN2205752367.mp3?updated=1776256518","summary":"Why do some fitness ads get hundreds of clicks while others flop completely? Marcus Chen sits down with Alex Hormozi to break down the exact three-part formula that's generated millions in fitness ad revenue. On Built Different, we unpack Hormozi's Duration + Benefit + Exclusion framework that turns boring headlines into click magnets. You'll discover why 21-day programs consistently crush open-ended offers, how excluding certain people actually increases conversions by up to 40%, and the color psychology tricks that make people stop scrolling. Marcus walks through real examples of headlines that bombed versus ones that brought in six figures, plus the counterintuitive reason why being more specific makes your ads work for more people. 📍 Chapters: [00:00] Introduction with Marcus Chen [01:30] Hormozi's three-part headline formula breakdown [04:00] Why duration-based programs outperform everything else [07:00] The exclusion principle and conversion psychology [10:00] Color psychology secrets for fitness ads [12:00] Real headline examples and key takeaways 🔍 Topics: Alex Hormozi ad formula, fitness marketing headlines, conversion optimization, duration-based programs, exclusion marketing, fitness advertising ⭐ Ready to level up your marketing game? Follow Built Different for daily episodes packed with actionable insights from top entrepreneurs. Drop us a 5-star review if this helped - it means the world and helps other builders find us. See you tomorrow for another episode! Listen on your favorite app at Built Different ------------ Keywords: business mindset, entrepreneur stories, productivity tips, business breakthrough Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Why do some fitness ads get hundreds of clicks while others flop completely? Marcus Chen sits down with Alex Hormozi to break down the exact three-part fo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":983,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/how-alex-hormozi-s-3-part-ad-formula-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-different-7728561/how-alex-hormozi-s-3-part-ad-formula-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}