{"podcast":{"title":"Building With Metal","slug":"building-with-metal-7068345","podcast_index_feed_id":7068345,"rss_url":"https://www.spreaker.com/show/6366442/episodes/feed","website_url":"https://www.spreaker.com/podcast/building-with-metal--6366442","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a353bb7aecd0792ac9a0bce99ee7a41d.jpg","author":"Jessica Hall","episode_count":64,"summary":"Welcome to The Building with Metal Podcast, presented by McElroy Metal. Whether you're a contractor, architect, designer, or building owner, we're here to help you build better with metal. This is your source for insights and tips on metal roofing, metal walls, and metal building construction.","last_synced_at":"2026-07-08T08:27:35.082409+00:00","page_url":"https://stenobird.com/podcast/building-with-metal-7068345"},"episode":{"title":"Episode 64 - AI Marketing: How to Become the Company AI Recommends with Todd Hockenberry","slug":"episode-64-ai-marketing-how-to-become-the-company-ai-recommends-with-todd-hockenberry","published_at":"2026-07-07T18:08:29+00:00","page_url":"https://stenobird.com/podcast/building-with-metal-7068345/episode-64-ai-marketing-how-to-become-the-company-ai-recommends-with-todd-hockenberry","show_page_url":"https://stenobird.com/podcast/building-with-metal-7068345","url":"https://www.spreaker.com/episode/episode-64-ai-marketing-how-to-become-the-company-ai-recommends-with-todd-hockenberry--72857152","audio_url":"https://api.spreaker.com/download/episode/72857152/file.mp3","summary":"Artificial intelligence is changing the way customers search for information, evaluate products, and make purchasing decisions. But what does that mean for your marketing strategy? In this episode, we're joined by Todd Hockenberry to discuss how AI is reshaping search, content creation, and digital marketing. We break down the differences between SEO, AEO, and GEO, explore how companies can become trusted sources that AI recommends, and discuss what marketing teams should be doing today to prepare for the future. Whether you're a marketing professional, business owner, or sales leader, this episode provides practical insights to help your organization stay visible and competitive in an AI-driven world.","meta_description":"Artificial intelligence is changing the way customers search for information, evaluate products, and make purchasing decisions. But what does that mean fo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1649,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-with-metal-7068345/episodes/episode-64-ai-marketing-how-to-become-the-company-ai-recommends-with-todd-hockenberry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-with-metal-7068345/episode-64-ai-marketing-how-to-become-the-company-ai-recommends-with-todd-hockenberry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}