{"podcast":{"title":"Building Better CMOs and Marketing Leaders","slug":"building-better-cmos-and-marketing-leaders-6393422","podcast_index_feed_id":6393422,"rss_url":"https://feeds.megaphone.fm/buildingbettercmos","website_url":"https://www.mmaglobal.com/","image_url":"https://megaphone.imgix.net/podcasts/dda6df20-f8fc-11ed-b126-cbcfd256c207/image/84a91de7e81e94aedd1942386a62490b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"MMA Global / LightningPod","episode_count":57,"summary":"Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episode":{"title":"Welcome to Building Better CMOs","slug":"welcome-to-building-better-cmos","published_at":"2025-04-08T21:02:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/welcome-to-building-better-cmos","show_page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422","url":"https://www.bettercmos.com/","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI6676271189.mp3?updated=1744146464","summary":"Marketing is not really a profession. There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is. On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How are they responding to the evolution of AI? Where do they stand on the brand vs. performance debate? How is the definition of CMO \"changing?\" Above all: What does it take to drive growth today? When you listen to the podcast or watch it on YouTube, you’ll get expert advice from the CMOs of companies like Lyft, Zillow, Nissan, GE, AT&T, Adobe, Uber, Salesforce, Coca-Cola, and more. Building Better CMOs is available on all major podcasting apps, as well as YouTube. New episodes come out every two weeks.","meta_description":"Marketing is not really a profession. There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":180,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/welcome-to-building-better-cmos/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/welcome-to-building-better-cmos.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}