{"podcast":{"title":"Building Better CMOs and Marketing Leaders","slug":"building-better-cmos-and-marketing-leaders-6393422","podcast_index_feed_id":6393422,"rss_url":"https://feeds.megaphone.fm/buildingbettercmos","website_url":"https://www.mmaglobal.com/","image_url":"https://megaphone.imgix.net/podcasts/dda6df20-f8fc-11ed-b126-cbcfd256c207/image/84a91de7e81e94aedd1942386a62490b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"MMA Global / LightningPod","episode_count":57,"summary":"Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episode":{"title":"How Leaders Raise the Bar, with Moët Hennessy USA SVP Regan O'Kon","slug":"how-leaders-raise-the-bar-with-mo-t-hennessy-usa-svp-regan-o-kon","published_at":"2025-10-08T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/how-leaders-raise-the-bar-with-mo-t-hennessy-usa-svp-regan-o-kon","show_page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422","url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI1032721348.mp3?updated=1759875406","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI1032721348.mp3?updated=1759875406","summary":"Full transcript⁠⁠⁠⁠ ⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠ — One simple piece of advice has had a “profound impact” on Moët Hennessy USA SVP Regan O'Kon’s career: “Don't let tasks take over.” “We are all guilty of letting tasks take over, every single day,” Regan says. “You might have to create a PowerPoint, you might have to put a checklist on your annual planning milestone. You might have to have a huge cross-functional meeting, you might have to present to the board … [but] the most important thing is your team and your ability as a leader to remove barriers and let them go and be creative and inspired.” That philosophy guides Regan as the SVP of Commercial Marketing for Moët Hennessy USA, where her portfolio includes Dom Perignon, Hennessy, Veuve Clicquot, and other iconic brands. In an industry where luxury is defined by small acts of service and hospitality, Regan's team works to ensure every consumer interaction creates a memory. Today on Building Better CMOs, Regan and MMA Global CEO Greg Stuart discuss the complexity of bringing brand strategy to life at the point of purchase, the importance of leading with emotional intelligence, and how relentless focus and team consistency helped build the Aperol Spritz into a global phenomenon. They also explore the balance between data-driven insights and cultural intuition, why storytelling matters as much as the product itself, and how historic brands evolve while honoring their heritage. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠⁠⁠Regan's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠","meta_description":"Full transcript⁠⁠⁠⁠ ⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠ — One simple piece of advice has had a “profound impact” on Moët Hennessy USA SVP Regan O'Kon’…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2897,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/how-leaders-raise-the-bar-with-mo-t-hennessy-usa-svp-regan-o-kon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/how-leaders-raise-the-bar-with-mo-t-hennessy-usa-svp-regan-o-kon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}