{"podcast":{"title":"Building Better CMOs and Marketing Leaders","slug":"building-better-cmos-and-marketing-leaders-6393422","podcast_index_feed_id":6393422,"rss_url":"https://feeds.megaphone.fm/buildingbettercmos","website_url":"https://www.mmaglobal.com/","image_url":"https://megaphone.imgix.net/podcasts/dda6df20-f8fc-11ed-b126-cbcfd256c207/image/84a91de7e81e94aedd1942386a62490b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"MMA Global / LightningPod","episode_count":57,"summary":"Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episode":{"title":"Embracing Measurement and Building Trust with New York Life's Amy Hu","slug":"embracing-measurement-and-building-trust-with-new-york-life-s-amy-hu","published_at":"2026-04-29T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/embracing-measurement-and-building-trust-with-new-york-life-s-amy-hu","show_page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422","url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI4756487672.mp3?updated=1777443944","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI4756487672.mp3?updated=1777443944","summary":"Being under the microscope during a corporate audit doesn’t have to be a source of friction for marketing leaders. Amy Hu, CMO at New York Life, argues that a foundation of curiosity and a commitment to delivering genuine value can transform these evaluations into strategic opportunities. Rather than viewing audits as a threat, she says, top-tier CMOs lean into the process to identify blind spots and refine their programs. \"Any other way is going to enhance the doubt,\" she says. \"And you are trying to say, Yeah, that's great. What can we do to satisfy what you need? And maybe there is a better way.\" Today on Building Better CMOs, Amy and Greg talk about her career journey as the CMO and Senior Vice President of New York Life, one of the nation's largest mutual insurance companies. She discusses how to navigate the complexities of legacy financial institutions, how to turn difficult jobs into growth and wisdom, and why CMOs need to be more adaptable to business needs. Chapters: 0:00 Introduction 1:40 The Mission of New York Life 4:10 \"More Powerful, Together\" 9:07 From Philosophy Major to Critical Thinker 12:32 Developing Financial Fluency 18:37 Proving Marketing Value to Skeptical CFOs 23:38 The Relationship Between Brand and Performance 29:52 Embracing an Audit and Measurement Culture 32:18 The Challenges of the Dynamic CMO Role 36:01 Hiring for Completeness and Competency Gaps 41:21 The Different Types of Marketing Leaders 45:37 Building Peer Alignment and Better Teams 49:49 The Nuance and Art of Senior Marketing Leadership Full transcript This episode was produced and edited by Eric Johnson from LightningPod Follow Building Better CMOs in your podcast app⁠⁠⁠ Rate and review the podcast Amy's LinkedIn Greg's LinkedIn","meta_description":"Being under the microscope during a corporate audit doesn’t have to be a source of friction for marketing leaders. Amy Hu, CMO at New York Life, argues th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3250,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/embracing-measurement-and-building-trust-with-new-york-life-s-amy-hu/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/embracing-measurement-and-building-trust-with-new-york-life-s-amy-hu.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}