{"podcast":{"title":"Building Better CMOs and Marketing Leaders","slug":"building-better-cmos-and-marketing-leaders-6393422","podcast_index_feed_id":6393422,"rss_url":"https://feeds.megaphone.fm/buildingbettercmos","website_url":"https://www.mmaglobal.com/","image_url":"https://megaphone.imgix.net/podcasts/dda6df20-f8fc-11ed-b126-cbcfd256c207/image/84a91de7e81e94aedd1942386a62490b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"MMA Global / LightningPod","episode_count":57,"summary":"Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episode":{"title":"Charlotte Blank, U.S. CMO of Jaguar Land Rover NA: Lead Like a Scientist","slug":"charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist","published_at":"2025-05-14T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist","show_page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422","url":"https://bettercmos.com/charlotteblank-transcript","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI8355792019.mp3?updated=1747191698","summary":"Watch this interview on YouTube⁠ ⁠Full transcript⁠ — \"I've always sort of been in marketing, but by way of psychology,\" says Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America. Only by applying concepts from neuroscience and behavioral science, she says, can we truly understand what consumers want & how they think. \"The whole creative process is inherently scientific,\" Charlotte says. \"And any creative will tell you that a good tight brief with tight boundaries is helpful for the creative process.\" Today on Building Better CMOs, Charlotte and MMA Global CEO Greg Stuart also talk about JLR's \"house of brands\" strategy, why entrepreneurs are more likely to buy Range Rovers, and the value of experimentation and data-driven testing. Follow Building Better CMOs in your podcast app⁠ ⁠Subscribe on YouTube⁠ ⁠Rate & review the podcast⁠ Links: ⁠Charlotte's LinkedIn⁠ ⁠Greg's LinkedIn⁠ This episode was produced and edited by Eric Johnson from ⁠LightningPod.fm⁠.","meta_description":"Watch this interview on YouTube⁠ ⁠Full transcript⁠ — \"I've always sort of been in marketing, but by way of psychology,\" says Charlotte Blank, the U.S. CMO…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2719,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}