{"podcast":{"title":"Building Better CMOs and Marketing Leaders","slug":"building-better-cmos-and-marketing-leaders-6393422","podcast_index_feed_id":6393422,"rss_url":"https://feeds.megaphone.fm/buildingbettercmos","website_url":"https://www.mmaglobal.com/","image_url":"https://megaphone.imgix.net/podcasts/dda6df20-f8fc-11ed-b126-cbcfd256c207/image/84a91de7e81e94aedd1942386a62490b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"MMA Global / LightningPod","episode_count":57,"summary":"Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episode":{"title":"Brand Over Time, Sales Overnight with Starbucks' Tressie Lieberman","slug":"brand-over-time-sales-overnight-with-starbucks-tressie-lieberman","published_at":"2025-12-17T08:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/brand-over-time-sales-overnight-with-starbucks-tressie-lieberman","show_page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422","url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI1949289267.mp3?updated=1765913878","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI1949289267.mp3?updated=1765913878","summary":"Starbucks Global Chief Brand Officer Tressie Lieberman learned early in her career that building a brand requires balancing two timelines: \"brand over time and sales overnight.\" It's a philosophy she's carried through leadership roles at Pizza Hut, Taco Bell, and Chipotle, and now applies to one of the most watched brand transformations in business. Tressie joined Starbucks a year ago as part of CEO Brian Niccol's turnaround team, overseeing everything from menu innovation and digital experience to the company's ready-to-drink beverages. Her mission: reignite the soul of Starbucks and bring the brand back to its coffeehouse roots. Today on Building Better CMOs, she and Marketing + Media Alliance CEO Greg Stuart talk about what causes iconic brands to lose their way, how to harness customer-generated trends like the viral glass “bearista,” and why curiosity is the number one trait she hires for. They also discuss embracing change as a career imperative, the entrepreneurial mindset she brings to big companies, and why marketers must treat customers as co-creators rather than passive audiences. ⁠⁠Full transcript⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠LightningPod⁠⁠⁠⁠⁠ ⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Rate and review the podcast⁠ ⁠ ⁠⁠⁠⁠Tressie's LinkedIn⁠⁠⁠⁠⁠ ⁠Greg's LinkedIn","meta_description":"Starbucks Global Chief Brand Officer Tressie Lieberman learned early in her career that building a brand requires balancing two timelines: \"brand over tim…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3650,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/brand-over-time-sales-overnight-with-starbucks-tressie-lieberman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/brand-over-time-sales-overnight-with-starbucks-tressie-lieberman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}