{"podcast":{"title":"Building Better CMOs and Marketing Leaders","slug":"building-better-cmos-and-marketing-leaders-6393422","podcast_index_feed_id":6393422,"rss_url":"https://feeds.megaphone.fm/buildingbettercmos","website_url":"https://www.mmaglobal.com/","image_url":"https://megaphone.imgix.net/podcasts/dda6df20-f8fc-11ed-b126-cbcfd256c207/image/84a91de7e81e94aedd1942386a62490b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"MMA Global / LightningPod","episode_count":57,"summary":"Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episode":{"title":"Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation","slug":"alex-craddock-cmo-of-citi-own-your-career-know-your-motivation","published_at":"2025-04-02T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/alex-craddock-cmo-of-citi-own-your-career-know-your-motivation","show_page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422","url":"https://bettercmos.com/alexcraddock-transcript","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI2179312031.mp3?updated=1743566881","summary":"Watch this interview on YouTube Full transcript — \"If you want to get to the next level, you need to understand what motivates you,\" says Alex Craddock, Chief Marketing and Content Officer at Citi. \"As you get more senior ... your role does change. And if you want to continue to grow, you need to be able to find a reward in it beyond just the joy that you have in marketing as a discipline.\" Today on Building Better CMOs, Alex talks with MMA Global CEO Greg Stuart about the need for a strategic approach to content creation, the evolving role of CMOs in driving business growth, and how to articulate marketing's value in business terms that resonate with other executives, ensuring that marketing is seen as a strategic driver rather than mere sales support. They also discuss career development, risk-taking in corporate environments, and how AI can amplify human capabilities and accelerate marketing impact. Follow Building Better CMOs in your podcast app Subscribe on YouTube Rate & review the podcast Links: Alex's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm.","meta_description":"Watch this interview on YouTube Full transcript — \"If you want to get to the next level, you need to understand what motivates you,\" says Alex Craddock, C…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3481,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/alex-craddock-cmo-of-citi-own-your-career-know-your-motivation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/alex-craddock-cmo-of-citi-own-your-career-know-your-motivation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}