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Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422"},"episodes":[{"title":"Leveraging Data and Building Loyalty at Lowe’s with CMO Jennifer Wilson","slug":"leveraging-data-and-building-loyalty-at-lowe-s-with-cmo-jennifer-wilson","published_at":"2026-05-27T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/leveraging-data-and-building-loyalty-at-lowe-s-with-cmo-jennifer-wilson","url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI5933189004.mp3","duration_seconds":3515,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/leveraging-data-and-building-loyalty-at-lowe-s-with-cmo-jennifer-wilson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/leveraging-data-and-building-loyalty-at-lowe-s-with-cmo-jennifer-wilson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Embracing Measurement and Building Trust with New York Life's Amy 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/get-specific-about-marketing-results-with-matt-lieberman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Build Something or Fix Something with Instructure CMO Armin 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/following-people-finding-purpose-with-snap-cmo-grace-kao.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Every Touchpoint Tells a Story with The New York Times CMO Amy 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/brand-over-time-sales-overnight-with-starbucks-tressie-lieberman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Branding, Beverages, and Breakthroughs with Keurig Dr Pepper CMO Drew 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/branding-beverages-and-breakthroughs-with-keurig-dr-pepper-cmo-drew-panayiotou.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"From Candy to Credit with Natasha Madan of Intuit Credit 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/connecting-marketing-to-growth-with-wayfair-cmo-paul-toms.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Luxury, Leadership, and AI with Mercedes-Benz USA CMO Melody 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Hotels","slug":"agentic-ai-and-emotional-connection-with-noha-abdalla-cmo-of-choice-hotels","published_at":"2025-09-24T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/agentic-ai-and-emotional-connection-with-noha-abdalla-cmo-of-choice-hotels","url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI1343699535.mp3?updated=1758693084","duration_seconds":3052,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/agentic-ai-and-emotional-connection-with-noha-abdalla-cmo-of-choice-hotels/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Leadership","slug":"stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership","published_at":"2025-08-20T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership","url":"https://pdst.fm/e/traffic.megaphone.fm/NOTDI9127645026.mp3?updated=1755668933","duration_seconds":3115,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Lisa Caputo, CMO of Travelers: Empathy Meets Innovation","slug":"lisa-caputo-cmo-of-travelers-empathy-meets-innovation","published_at":"2025-07-09T17:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/lisa-caputo-cmo-of-travelers-empathy-meets-innovation","url":"https://bettercmos.com/lisacaputo-transcript","duration_seconds":4030,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/lisa-caputo-cmo-of-travelers-empathy-meets-innovation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/lisa-caputo-cmo-of-travelers-empathy-meets-innovation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value","slug":"lauren-beckstedt-cmo-of-brunswick-anchoring-brand-value","published_at":"2025-06-25T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/lauren-beckstedt-cmo-of-brunswick-anchoring-brand-value","url":"https://bettercmos.com/laurenbeckstedt-transcript","duration_seconds":3600,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/lauren-beckstedt-cmo-of-brunswick-anchoring-brand-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/lauren-beckstedt-cmo-of-brunswick-anchoring-brand-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier","slug":"virat-khullar-head-of-marketing-at-hyundai-india-optimism-is-a-force-multiplier","published_at":"2025-06-11T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/virat-khullar-head-of-marketing-at-hyundai-india-optimism-is-a-force-multiplier","url":"https://bettercmos.com/viratkhullar-transcript","duration_seconds":2024,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/virat-khullar-head-of-marketing-at-hyundai-india-optimism-is-a-force-multiplier/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/virat-khullar-head-of-marketing-at-hyundai-india-optimism-is-a-force-multiplier.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Doug Martin, CMO of General Mills: Emotional Connections 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episode resource."}]},{"title":"Charlotte Blank, U.S. CMO of Jaguar Land Rover NA: Lead Like a Scientist","slug":"charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist","published_at":"2025-05-14T07:30:00+00:00","page_url":"https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist","url":"https://bettercmos.com/charlotteblank-transcript","duration_seconds":2719,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/charlotte-blank-u-s-cmo-of-jaguar-land-rover-na-lead-like-a-scientist/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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