{"podcast":{"title":"Build With Becky: Smart Strategies To Grow Your Community-Driven Business","slug":"build-with-becky-smart-strategies-to-grow-your-community-driven-business-7352055","podcast_index_feed_id":7352055,"rss_url":"https://feeds.captivate.fm/build-with-becky/","website_url":"https://build-with-becky.captivate.fm","image_url":"https://artwork.captivate.fm/88bbaa6c-049e-483e-b6d1-99c551b288fd/TTM7xng-CW7RBW9p4bs6fYn_.png","author":"Becky Pierson Davidson","episode_count":75,"summary":"Your membership, course, or program should be working better than this. You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale. That’s where this podcast comes in. Think of Build With Becky like a voice note from your smart friend to help you tweak your programs, get better student outcomes, and make more money along the way. You can expect practical strategies, real client stories, and zero B.S. advice. We’ll talk product strategy, member experience, onboarding, retention, and how to turn your community into your biggest growth engine — all in under 10 minutes. You don’t need a bigger audience. You need a smarter product. Let’s build it — together.","last_synced_at":"2026-09-11T02:21:29.701126+00:00","page_url":"https://stenobird.com/podcast/build-with-becky-smart-strategies-to-grow-your-community-driven-business-7352055"},"episode":{"title":"How to Create Organic Word-of-Mouth Marketing","slug":"how-to-create-organic-word-of-mouth-marketing","published_at":"2026-03-26T13:00:00+00:00","page_url":"https://stenobird.com/podcast/build-with-becky-smart-strategies-to-grow-your-community-driven-business-7352055/how-to-create-organic-word-of-mouth-marketing","show_page_url":"https://stenobird.com/podcast/build-with-becky-smart-strategies-to-grow-your-community-driven-business-7352055","url":"https://build-with-becky.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/853919e7-c1b0-434c-b595-098dbed13150.mp3","summary":"I see program and membership founders asking their members to constantly post testimonials or share about the experience on social. And honestly, it’s not the word-of-mouth growth strategy people think it is. In this episode, I share why forced testimonials can actually hurt trust and why your best marketing shouldn’t feel like an obligation for your members. Instead, I walk through a simple mindset shift and a real example from the Beyond Connections program, where we created a 10-day connection challenge that re-engaged past members, sparked organic sharing, and drove real buzz without asking for it. If you want more word of mouth growth, it starts with creating an experience worth talking about. Interested in working with my team? Book a discovery call here Let's be friends: Connect with Becky on Instagram or LinkedIn Read the newsletter at beckypierson.com Learn more about Affinity Collective","meta_description":"I see program and membership founders asking their members to constantly post testimonials or share about the experience on social. And honestly, it’s not…","key_points":[],"chapters":[],"topics":[],"duration_seconds":538,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/build-with-becky-smart-strategies-to-grow-your-community-driven-business-7352055/episodes/how-to-create-organic-word-of-mouth-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/build-with-becky-smart-strategies-to-grow-your-community-driven-business-7352055/how-to-create-organic-word-of-mouth-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}