{"podcast":{"title":"bsnsHistory","slug":"bsnshistory-7760425","podcast_index_feed_id":7760425,"rss_url":"https://rss.buzzsprout.com/2515277.rss","website_url":"https://www.bsnsDailypodcasts.com","image_url":"https://artwork.captivate.fm/df5bdf7c-5bc2-4cf3-b12f-2ec50ea21eaa/Cover-Art-bsns-History-Daily.jpg","author":"bsnsBasics","episode_count":148,"summary":"Every day of the year has a story where business reshaped the world. And each day, host Ron Trucks takes you through that story - part history lesson, part trivia fun - in less time than it takes to order your Starbucks. And on Fridays? We cut loose with bsnsBloopers: the missteps, meltdowns, and epic fails that prove business doesn’t always go according to plan.","last_synced_at":"2026-07-20T10:20:36.608624+00:00","page_url":"https://stenobird.com/podcast/bsnshistory-7760425"},"episode":{"title":"bsnsBloopers: They Built the Perfect Car… for Nobody","slug":"bsnsbloopers-they-built-the-perfect-car-for-nobody","published_at":"2026-06-19T05:00:00+00:00","page_url":"https://stenobird.com/podcast/bsnshistory-7760425/bsnsbloopers-they-built-the-perfect-car-for-nobody","show_page_url":"https://stenobird.com/podcast/bsnshistory-7760425","url":"https://www.bsnsDailypodcasts.com","audio_url":"https://episodes.captivate.fm/episode/356a5817-f2ce-4cff-809c-1763f7e75dfc.mp3","summary":"Research pointed one way, but customers moved another. On September 4, 1957, Ford Motor Company introduced the Edsel, a new brand positioned to capture a growing middle segment of the car market. Backed by extensive research and a major financial investment, the launch was meant to fill a perceived gap between existing models. Instead, confusing branding, inconsistent design choices, and shifting consumer preferences led to weak demand, with buyers unsure where the car fit. Within two years, the Edsel was discontinued, becoming a lasting example of how even well-funded strategies can fail when they don’t align with how customers actually make decisions. From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world. Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe. For more daily business stories, visit www.bsnsDAILYpodcasts.com","meta_description":"Research pointed one way, but customers moved another. On September 4, 1957, Ford Motor Company introduced the Edsel, a new brand positioned to capture a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":757,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bsnshistory-7760425/episodes/bsnsbloopers-they-built-the-perfect-car-for-nobody/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bsnshistory-7760425/bsnsbloopers-they-built-the-perfect-car-for-nobody.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}