{"podcast":{"title":"Broke Horse Moms","slug":"broke-horse-moms-7445392","podcast_index_feed_id":7445392,"rss_url":"https://feeds.captivate.fm/broke-horse-moms/","website_url":"https://brokehorsemoms.com/","image_url":"https://artwork.captivate.fm/a8889102-4990-4047-ad3c-bb6206492643/hXp4yhXn0F8IGivApF603j7p.jpg","author":"Angie Trueblood","episode_count":24,"summary":"Broke Horse Moms is the podcast for every muck boot-wearing, Venmo-draining mama raising a kid who rides. Hosted by Angie Trueblood, proud horse mom and founding member of the ‘I thought this was just a phase’ club, each episode brings real talk, expert guests, and fellow horse moms who’ve lived through what we’re still Googling. We cover everything from barn life, budgeting, and decoding show rules and point systems to horse ownership, college riding, and *gulp* what to do if they want to make this a career. It’s a journey filled with learning, laughter, and a few tears, and we’re here for all of it, together. Subscribe and join the herd!","last_synced_at":"2026-07-21T16:21:05.693743+00:00","page_url":"https://stenobird.com/podcast/broke-horse-moms-7445392"},"episode":{"title":"What Dover Saddlery's Closing Reveals About Equestrian Retail w/Orchid Bertelsen","slug":"what-dover-saddlery-s-closing-reveals-about-equestrian-retail-w-orchid-bertelsen","published_at":"2026-05-26T07:00:00+00:00","page_url":"https://stenobird.com/podcast/broke-horse-moms-7445392/what-dover-saddlery-s-closing-reveals-about-equestrian-retail-w-orchid-bertelsen","show_page_url":"https://stenobird.com/podcast/broke-horse-moms-7445392","url":"https://brokehorsemoms.com//what-dovers-closing-reveals-about-equestrian-retail-w-orchid-bertelsen","audio_url":"https://episodes.captivate.fm/episode/44139698-67af-4f73-8b19-59b49fbb8e85.mp3","summary":"If you’ve been anywhere near horse social media lately, you’ve probably seen the conversations around Dover Saddlery’s closures and liquidation sales. But what actually happened behind the scenes? And what does it reveal about the future of the equestrian industry? In this episode, I’m joined by Orchid Bertelsen, writer of the Substack Back in the Saddle , to break down the Dover story from both an economic and rider perspective. With a background in e-commerce, consumer marketing, and brand strategy, Orchid offers a fascinating look at why equestrian retail has struggled to evolve, what this means for local tack shops and brands, and why adult amateurs and horse moms are often overlooked despite driving so much spending in the sport. We also talk about: Why equestrian e-commerce still feels stuck in 2008 How trainers influence buying decisions The challenges local tack shops face Why discoverability is a huge issue in the horse world What horse businesses can learn from modern retail And why there’s still reason to feel hopeful about the future of the industry If you’ve ever struggled to buy boots online, wondered why horse businesses are so hard to find, or felt like the horse world makes things harder than they need to be, this episode is for you. Resources Mentioned Presenting Sponsor: Big Dee's Tack & Vet Supplies https://www.bigdweb.com/ Use code BHM10 to get an additional 10% off your order. Orchid Bertelsen, Back in the Saddle Instagram: https://www.instagram.com/orchidinthesaddle/ TikTok: https://www.tiktok.com/@orchidinthesaddle Substack: https://orchidinthesaddle.substack.com/ Big Dee's Tack & Vet Supplies https://www.bigdweb.com/ Use code BHM10 to get an additional 10% off your order. Broke Horse Moms Newsletter: https://www.brokehorsemoms.com/newsl…","meta_description":"If you’ve been anywhere near horse social media lately, you’ve probably seen the conversations around Dover Saddlery’s closures and liquidation sales. But…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2827,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/broke-horse-moms-7445392/episodes/what-dover-saddlery-s-closing-reveals-about-equestrian-retail-w-orchid-bertelsen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/broke-horse-moms-7445392/what-dover-saddlery-s-closing-reveals-about-equestrian-retail-w-orchid-bertelsen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}