{"podcast":{"title":"Brilliant Commerce","slug":"brilliant-commerce-7086880","podcast_index_feed_id":7086880,"rss_url":"https://anchor.fm/s/10e2e5fcc/podcast/rss","website_url":"https://brilliantcommerce.podbean.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/45228875/e69b14d98ae3b3d5.jpg","author":"Chord Commerce","episode_count":28,"summary":"Unfiltered conversations with operators behind iconic commerce brands, hosted by Chord Commerce CEO Bryan Mahoney, about what actually makes their tech, teams, and customer relationships work.","last_synced_at":"2026-07-14T02:20:49.406974+00:00","page_url":"https://stenobird.com/podcast/brilliant-commerce-7086880"},"episode":{"title":"How Summersalt built a swimwear brand from 10,000 body scans","slug":"how-summersalt-built-a-swimwear-brand-from-10-000-body-scans","published_at":"2026-07-01T14:58:25+00:00","page_url":"https://stenobird.com/podcast/brilliant-commerce-7086880/how-summersalt-built-a-swimwear-brand-from-10-000-body-scans","show_page_url":"https://stenobird.com/podcast/brilliant-commerce-7086880","url":"https://podcasters.spotify.com/pod/show/front-lines-studios85/episodes/How-Summersalt-built-a-swimwear-brand-from-10-000-body-scans-e3lh67s","audio_url":"https://anchor.fm/s/10e2e5fcc/podcast/play/122246844/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-1%2F427168848-44100-2-320f5060f176f.mp3","summary":"Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library still drives the product engine today, and swimwear brands that earn that trust historically hold 80% of wallet share going forward. Lori Coulter, Co-Founder and CEO of Summersalt, tells Bryan how she and her co-founder went from a Chipotle lunch to a top 1% launch in under a year, why she still participates in every fitting, and where AI is actually delivering returns at Summersalt today. Topics discussed: Building a fit library from 10,000 digital body scans Finding a co-founder through professional respect and shared values Keeping all brand creative in-house from day one Using post-season return data to improve fit by size Testing new silhouettes in core solids before scaling Recognizing A or D products on launch day Where AI is delivering real efficiency gains at Summersalt Thinking about agentic commerce as a new channel","meta_description":"Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detai…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2302,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brilliant-commerce-7086880/episodes/how-summersalt-built-a-swimwear-brand-from-10-000-body-scans/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brilliant-commerce-7086880/how-summersalt-built-a-swimwear-brand-from-10-000-body-scans.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}