{"podcast":{"title":"Breaking Sales","slug":"breaking-sales-1021390","podcast_index_feed_id":1021390,"rss_url":"https://rss.libsyn.com/shows/252806/destinations/1909841.xml","website_url":"https://www.lappin180.com/podcast","image_url":"https://static.libsyn.com/p/assets/d/b/5/4/db544e207d07a9b6e55e3c100dce7605/Untitled_design_62.png","author":"Dan Lappin","episode_count":242,"summary":"Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.","last_synced_at":"2026-07-06T22:18:37.827304+00:00","page_url":"https://stenobird.com/podcast/breaking-sales-1021390"},"episode":{"title":"Where Is Your Prospect in Their Decision Journey?","slug":"where-is-your-prospect-in-their-decision-journey","published_at":"2026-01-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/breaking-sales-1021390/where-is-your-prospect-in-their-decision-journey","show_page_url":"https://stenobird.com/podcast/breaking-sales-1021390","url":"https://www.lappin180.com/podcast","audio_url":"https://traffic.libsyn.com/secure/breakingsales/BSP_189_FM1_-16LUFS.mp3?dest-id=1909841","summary":"Why do even experienced sales professionals struggle to move prospects from initial interest to closed deals? The answer often lies in a fundamental misunderstanding of how prospects make decisions about change. Most salespeople jump straight to demonstrating their value without understanding where prospects are in their decision-making journey, assuming they're ready for solutions when they're still figuring out if they even have problems worth solving. In this episode of Breaking Sales, Dan and Pam break down the four distinct phases that every meaningful sales conversation must navigate. They explore why the sequence of these phases matters, how to assess whether prospects are truly ready for change, and how the time and effort prospects invest in working through decisions with you creates natural momentum toward partnership. You'll come away with a roadmap for creating conversations that honor how people actually work through complex decisions. If you're ready to start having interactions that feel collaborative rather than transactional, this episode will show you how.","meta_description":"Why do even experienced sales professionals struggle to move prospects from initial interest to closed deals? The answer often lies in a fundamental misun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1520,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/breaking-sales-1021390/episodes/where-is-your-prospect-in-their-decision-journey/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/breaking-sales-1021390/where-is-your-prospect-in-their-decision-journey.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}