{"podcast":{"title":"Breaking Sales","slug":"breaking-sales-1021390","podcast_index_feed_id":1021390,"rss_url":"https://rss.libsyn.com/shows/252806/destinations/1909841.xml","website_url":"https://www.lappin180.com/podcast","image_url":"https://static.libsyn.com/p/assets/d/b/5/4/db544e207d07a9b6e55e3c100dce7605/Untitled_design_62.png","author":"Dan Lappin","episode_count":242,"summary":"Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.","last_synced_at":"2026-07-06T22:18:37.827304+00:00","page_url":"https://stenobird.com/podcast/breaking-sales-1021390"},"episode":{"title":"Choose Your Pain Wisely","slug":"choose-your-pain-wisely","published_at":"2025-07-21T12:00:00+00:00","page_url":"https://stenobird.com/podcast/breaking-sales-1021390/choose-your-pain-wisely","show_page_url":"https://stenobird.com/podcast/breaking-sales-1021390","url":"https://www.lappin180.com/podcast","audio_url":"https://traffic.libsyn.com/secure/breakingsales/BSP_-_21st_July_FM_-16LUFS.mp3?dest-id=1909841","summary":"Pain today or pain tomorrow. That should be the mantra for anyone trying to achieve or create something new and different in their life. Mark it #1 for sales professionals trying to achieve at a high level. High performance demands you pick your pain. Most sales professionals avoid the daily discomfort of prospecting, asking tough questions, and taking risks—only to experience crushing long-term regret when they miss their numbers. In this episode, Dan explores why avoiding short-term discomfort creates exponential long-term pain, how to redefine relationship selling beyond the \"friendly zone,\" and the critical difference between pressuring prospects with competency versus helping them gain perspective through meaningful questions. If this show has challenged your thinking or shifted your approach to sales conversations, we'd be honored to have your support: Breaking Sales is officially in the running for the 2025 People's Choice Podcast Awards. Just visit www.podcastawards.com between now and July 31 and nominate Breaking Sales in the Business category and Adam Curry's People's Choice category!","meta_description":"Pain today or pain tomorrow. That should be the mantra for anyone trying to achieve or create something new and different in their life. Mark it #1 for sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1741,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/breaking-sales-1021390/episodes/choose-your-pain-wisely/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/breaking-sales-1021390/choose-your-pain-wisely.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}