{"podcast":{"title":"Brands, Beats & Bytes","slug":"brands-beats-bytes-484149","podcast_index_feed_id":484149,"rss_url":"https://feeds.transistor.fm/brands-beats-bytes","website_url":"https://www.brandpositioningdoctors.com/","image_url":"https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg","author":"Brand Positioning Doctors","episode_count":308,"summary":"Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck","last_synced_at":"2026-07-10T00:19:08.002623+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149"},"episode":{"title":"Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman","slug":"album-8-track-6-step-up-speak-up-move-up-w-shawna-hausman","published_at":"2026-02-26T13:00:00+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-6-step-up-speak-up-move-up-w-shawna-hausman","show_page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149","url":"https://share.transistor.fm/s/e4250d77","audio_url":"https://dts.podtrac.com/redirect.mp3/media.transistor.fm/e4250d77/eef5b113.mp3","summary":"Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl \"DC\" Cobbin and Larry \"LT\" Taman sit down with retail and digital marketing powerhouse Shawna Hausman . From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move. Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity. Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with \"Triple C\" leadership advice: Clarity, Conviction, and Courage. What You'll Learn in This Episode: The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the \"Merchant Prince\" himself. Avoiding the \"Mushy Middle\": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes. The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career \"F-up\" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords. Embracing AI: Why marketers must lean into artificial intellig…","meta_description":"Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Byt…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5537,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-6-step-up-speak-up-move-up-w-shawna-hausman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-6-step-up-speak-up-move-up-w-shawna-hausman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}