{"podcast":{"title":"Brands, Beats & Bytes","slug":"brands-beats-bytes-484149","podcast_index_feed_id":484149,"rss_url":"https://feeds.transistor.fm/brands-beats-bytes","website_url":"https://www.brandpositioningdoctors.com/","image_url":"https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg","author":"Brand Positioning Doctors","episode_count":318,"summary":"Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck","last_synced_at":"2026-09-18T02:23:15.524256+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149"},"episode":{"title":"Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon","slug":"album-8-track-20-unlocking-the-predictive-advantage-w-sheldon-poon","published_at":"2026-09-03T13:00:00+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-20-unlocking-the-predictive-advantage-w-sheldon-poon","show_page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149","url":"https://share.transistor.fm/s/153fe3b3","audio_url":"https://dts.podtrac.com/redirect.mp3/media.transistor.fm/153fe3b3/4470af47.mp3","summary":"Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon What happens when you mix a computer science background, a decade teaching high schoolers, and a philosophy degree? You get today's guest, Sheldon Poon, Founder and CEO of Drive Marketing, a leader driving $10 back for every $1 spent on Meta and Google ad campaigns. In this episode of Brands, Beats & Bytes, Darryl \"DC\" Cobbin, Larry Taman, and Sheldon Poon examine why the digital marketing playbook shifted 180 degrees. Sheldon explains how modern ad algorithms use 50,000+ data points to identify deep psychographic patterns and why forcing tight demographic boundaries actually destroys your return on ad spend. Plus, Sheldon shares a candid, real-time look at a major business misstep that reshaped how he approaches pipeline growth, agency scaling, and company culture. In today's AI infused world, we know this is an episode you'll enjoy (and learn a lot from) Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn","meta_description":"Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon What happens when you mix a computer science background, a decade teaching high school…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4830,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-20-unlocking-the-predictive-advantage-w-sheldon-poon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-20-unlocking-the-predictive-advantage-w-sheldon-poon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}