{"podcast":{"title":"Brands, Beats & Bytes","slug":"brands-beats-bytes-484149","podcast_index_feed_id":484149,"rss_url":"https://feeds.transistor.fm/brands-beats-bytes","website_url":"https://www.brandpositioningdoctors.com/","image_url":"https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg","author":"Brand Positioning Doctors","episode_count":308,"summary":"Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck","last_synced_at":"2026-07-10T00:19:08.002623+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149"},"episode":{"title":"Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr","slug":"album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr","published_at":"2026-01-15T21:22:48+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr","show_page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149","url":"https://share.transistor.fm/s/63e766cd","audio_url":"https://dts.podtrac.com/redirect.mp3/media.transistor.fm/63e766cd/0d78013a.mp3","summary":"Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in \"the gumbo\" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story. Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in. Key Takeaways: Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2. Agile Marketing: How to pivot creative strategy when rules change overnight (literally). Leadership Lessons: Why the best client relationships feel like \"one team, one dream.\" Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram","meta_description":"Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr In this episode of Brands, Beats and Bytes, hosts DC and LT sit down w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4496,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-2-what-s-poppin-cfp-fandom-the-rise-of-fansville-w-ryan-lehr.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}