{"podcast":{"title":"Brands, Beats & Bytes","slug":"brands-beats-bytes-484149","podcast_index_feed_id":484149,"rss_url":"https://feeds.transistor.fm/brands-beats-bytes","website_url":"https://www.brandpositioningdoctors.com/","image_url":"https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg","author":"Brand Positioning Doctors","episode_count":318,"summary":"Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck","last_synced_at":"2026-09-18T02:23:15.524256+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149"},"episode":{"title":"Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson","slug":"album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson","published_at":"2026-08-27T13:00:00+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson","show_page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149","url":"https://share.transistor.fm/s/6bd6b15a","audio_url":"https://dts.podtrac.com/redirect.mp3/media.transistor.fm/6bd6b15a/600805c0.mp3","summary":"Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson In this episode of Brands, Beats & Bytes , hosts Darryl \"DC\" Cobbin and Larry \"LT\" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective. Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning. Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern industry shifts, from why communications leaders must question the ecological footprint of AI infrastructure to how Burger King reclaimed its market share through core positioning. Tune in for a masterclass on brand strategy, authentic leadership, and career growth. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn","meta_description":"Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson In this episode of Brands, Beats & Bytes , hosts Darryl \"DC\" Cobbin and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4830,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-19-how-authentic-positioning-drives-success-w-krista-patterson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}