{"podcast":{"title":"Brands, Beats & Bytes","slug":"brands-beats-bytes-484149","podcast_index_feed_id":484149,"rss_url":"https://feeds.transistor.fm/brands-beats-bytes","website_url":"https://www.brandpositioningdoctors.com/","image_url":"https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg","author":"Brand Positioning Doctors","episode_count":308,"summary":"Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck","last_synced_at":"2026-07-10T00:19:08.002623+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149"},"episode":{"title":"Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut","slug":"album-8-track-16-lead-with-guts-accelerate-growth-w-bob-kraut","published_at":"2026-05-28T14:00:00+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-16-lead-with-guts-accelerate-growth-w-bob-kraut","show_page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149","url":"https://share.transistor.fm/s/0ff870a4","audio_url":"https://dts.podtrac.com/redirect.mp3/media.transistor.fm/0ff870a4/813cf29d.mp3","summary":"Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl \"DC\" Cobbin and Larry \"LT\" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth. From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer. We dive deep into: The Famous Oprah Winfrey \"You Get a Car!\" Backstory The Art of the Career Pivot Marketing with \"Guts\" The Problem with Modern Ads If you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn","meta_description":"Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the las…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5560,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-16-lead-with-guts-accelerate-growth-w-bob-kraut/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-16-lead-with-guts-accelerate-growth-w-bob-kraut.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}