{"podcast":{"title":"Brands, Beats & Bytes","slug":"brands-beats-bytes-484149","podcast_index_feed_id":484149,"rss_url":"https://feeds.transistor.fm/brands-beats-bytes","website_url":"https://www.brandpositioningdoctors.com/","image_url":"https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg","author":"Brand Positioning Doctors","episode_count":308,"summary":"Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck","last_synced_at":"2026-07-10T00:19:08.002623+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149"},"episode":{"title":"Album 8 Track 11: Marketing vs People-ing w/Todd Putman","slug":"album-8-track-11-marketing-vs-people-ing-w-todd-putman","published_at":"2026-04-02T13:00:00+00:00","page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-11-marketing-vs-people-ing-w-todd-putman","show_page_url":"https://stenobird.com/podcast/brands-beats-bytes-484149","url":"https://share.transistor.fm/s/d860a2ec","audio_url":"https://dts.podtrac.com/redirect.mp3/media.transistor.fm/d860a2ec/07a5b320.mp3","summary":"What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his \"Peopler\" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having \"cover\" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with \"zingers,\" heart, and the blueprint for your next career move. Key Takeaways: Transitioning from \"Marketer\" to \"Peopler\" Having a Proactive Career Strategy The Importance of Leadership and \"Cover\" Let’s Talk About Ethical Marketing and Tech How You Can Use Marketing for Good Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn","meta_description":"What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-11-marketing-vs-people-ing-w-todd-putman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-11-marketing-vs-people-ing-w-todd-putman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}