{"podcast":{"title":"Brandfathers","slug":"brandfathers-7190994","podcast_index_feed_id":7190994,"rss_url":"https://anchor.fm/s/fff5fac8/podcast/rss","website_url":"https://linktr.ee/Brandfathers","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42843106/42843106-1745956379749-3d7dbcad068a4.jpg","author":"Brandfathers LLC","episode_count":53,"summary":"Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.","last_synced_at":"2026-09-09T12:22:44.479086+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994"},"episode":{"title":"Master’s marketing, Coachella billboards & the basics of influencer marketing strategy","slug":"master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy","published_at":"2026-04-10T19:36:12+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994/master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy","show_page_url":"https://stenobird.com/podcast/brandfathers-7190994","url":"https://podcasters.spotify.com/pod/show/brandfathers/episodes/Masters-marketing--Coachella-billboards--the-basics-of-influencer-marketing-strategy-e3hniv8","audio_url":"https://anchor.fm/s/fff5fac8/podcast/play/118262184/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-10%2F421815618-44100-2-d6dcf6a00ef4b.mp3","summary":"Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00 Masters marketing & brand activations 14:30 Marketing is being masculinized 22:03 Phoebe Gates' influencer lowball 31:22 Threads, algorithms & creator complaining 37:46 RFK launches a podcast 41:40 Coachella billboard speed round Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Sign up for the newsletter: https://www.Brandfathers.org","meta_description":"Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marke…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3056,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brandfathers-7190994/master-s-marketing-coachella-billboards-the-basics-of-influencer-marketing-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}