{"podcast":{"title":"Brandfathers","slug":"brandfathers-7190994","podcast_index_feed_id":7190994,"rss_url":"https://anchor.fm/s/fff5fac8/podcast/rss","website_url":"https://linktr.ee/Brandfathers","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42843106/42843106-1745956379749-3d7dbcad068a4.jpg","author":"Brandfathers LLC","episode_count":53,"summary":"Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.","last_synced_at":"2026-09-09T12:22:44.479086+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994"},"episode":{"title":"How the 'new media' is getting rich (and why you’re not)","slug":"how-the-new-media-is-getting-rich-and-why-you-re-not","published_at":"2026-04-03T20:05:03+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994/how-the-new-media-is-getting-rich-and-why-you-re-not","show_page_url":"https://stenobird.com/podcast/brandfathers-7190994","url":"https://podcasters.spotify.com/pod/show/brandfathers/episodes/How-the-new-media-is-getting-rich-and-why-youre-not-e3hd735","audio_url":"https://anchor.fm/s/fff5fac8/podcast/play/117922341/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-3%2F421365706-44100-2-fc2db4f12e44f.mp3","summary":"OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low. 0:00 Intro 0:30 TBPN acquired by OpenAI 3:30 Why niche audience beats mass reach 5:00 The live show model vs. traditional podcasting 7:30 Speed and dedication in new media 9:30 What it takes to scale a podcast 11:00 Creator-in-residence: what actually works 15:00 Monetizing media beyond ad reads 20:00 The NASCAR ad model for creators 24:00 Medvi: the $1.8B "AI-built" GLP-1 company 30:00 Why journalists can't cover business 35:00 Nike earnings and the 11-year low 40:00 Niche brands eating Nike alive Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Subscribe to the newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.","meta_description":"OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2414,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/how-the-new-media-is-getting-rich-and-why-you-re-not/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brandfathers-7190994/how-the-new-media-is-getting-rich-and-why-you-re-not.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}