{"podcast":{"title":"Brandfathers","slug":"brandfathers-7190994","podcast_index_feed_id":7190994,"rss_url":"https://anchor.fm/s/fff5fac8/podcast/rss","website_url":"https://linktr.ee/Brandfathers","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42843106/42843106-1745956379749-3d7dbcad068a4.jpg","author":"Brandfathers LLC","episode_count":53,"summary":"Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.","last_synced_at":"2026-09-09T12:22:44.479086+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994"},"episode":{"title":"A Marketer's Guide to Licensing & Collabs","slug":"a-marketer-s-guide-to-licensing-collabs","published_at":"2026-02-23T15:51:35+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994/a-marketer-s-guide-to-licensing-collabs","show_page_url":"https://stenobird.com/podcast/brandfathers-7190994","url":"https://podcasters.spotify.com/pod/show/brandfathers/episodes/A-Marketers-Guide-to-Licensing--Collabs-e3fcmrp","audio_url":"https://anchor.fm/s/fff5fac8/podcast/play/115808569/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-20%2F418509753-44100-2-9e04f08bac2c2.mp3","summary":"From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why \"sales is a contact sport.\" 0:00 - Intro 0:18 - Frida Baby controversy 7:00 - Edgy copy gone wrong 10:35 - Werner Herzog on rumors 16:00 - Eileen Gu debate 20:00 - Meet Steve Starobinski 22:30 - Licensing 101 30:30 - Licensing vs. collabs 35:50 - Pitching IP holders 41:00 - Best value in licensing 44:30 - Biggest licensing mistakes 47:00 - Licensing Expo in Vegas 49:45 - Where to find Steve As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org","meta_description":"From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3015,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/a-marketer-s-guide-to-licensing-collabs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brandfathers-7190994/a-marketer-s-guide-to-licensing-collabs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}