{"podcast":{"title":"Brand Slam Podcast","slug":"brand-slam-podcast-6743587","podcast_index_feed_id":6743587,"rss_url":"https://feed.podbean.com/brandslampodcast/feed.xml","website_url":"https://brandslampodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/17286619/Special_guest_thumbnail.jpg","author":"(add)ventures","episode_count":62,"summary":"Join (add)ventures founder and CEO, Steve Rosa, and brand sportscaster Joe Kayata, for the only podcast that covers winning brands, team-culture building and marketing trends with a triple play of insights, humor and fun. Our Brand Slammin’ discussions go off the pole as guest champions knock it out of the park. We always get real—and often real rowdy.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/brand-slam-podcast-6743587"},"episode":{"title":"EP 47: How GoodRx turns savings into brand loyalty","slug":"ep-47-how-goodrx-turns-savings-into-brand-loyalty","published_at":"2025-12-04T19:06:24+00:00","page_url":"https://stenobird.com/podcast/brand-slam-podcast-6743587/ep-47-how-goodrx-turns-savings-into-brand-loyalty","show_page_url":"https://stenobird.com/podcast/brand-slam-podcast-6743587","url":"https://brandslampodcast.podbean.com/e/ep-47-how-goodrx-turns-savings-into-brand-loyalty/","audio_url":"https://growx.podkite.com/https/PKanjr4rnd/mcdn.podbean.com/mf/web/a7bw9nizynyf9aw8/BrandSlam_EP47_v4017gt8o.mp3","summary":"Great brands don’t just promise value; they prove it where it matters most. In healthcare, that moment happens at the pharmacy counter, where millions of Americans face a confusing and often emotional question: What is this medication going to cost me today? Episode 47 explores how GoodRx is transforming that moment from anxiety into confidence. The company has built a brand on trust, clarity and humanity, showing that when people feel in control of their healthcare decisions, loyalty follows. It’s a powerful case study in how simplifying real-world complexity can unlock massive brand value. In this episode, Joe Kayata and guest host Mary Sadlier sit down with David Graziano, Head of Retail Network for GoodRx, to examine how a company that does not manufacture drugs, own pharmacies or operate insurance plans became one of the most recognized healthcare brands in America. With more than a decade of healthcare marketing experience, including seven years at CVS Health, David reveals how GoodRx builds partnerships, removes friction and keeps consumers at the center of every decision. GoodRx was created to fix a critical moment: when a patient discovers the cost of their medication only after they have reached the counter. David breaks down how the platform works behind the scenes with retailers and pharmacy benefit managers to deliver transparency and meaningful savings. The result is a rare healthcare trifecta: lower costs for consumers, increased foot traffic for pharmacies and a more informed, confident experience for everyone involved. From demystifying drug pricing to strengthening consumer trust, Episode 47 shows how GoodRx has rewritten the script on value. And it offers every marketer a reminder: when you solve a real human problem and do it consistently, you don’t…","meta_description":"Great brands don’t just promise value; they prove it where it matters most. In healthcare, that moment happens at the pharmacy counter, where millions of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1816,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-slam-podcast-6743587/episodes/ep-47-how-goodrx-turns-savings-into-brand-loyalty/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-slam-podcast-6743587/ep-47-how-goodrx-turns-savings-into-brand-loyalty.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}