{"podcast":{"title":"Brand Slam Podcast","slug":"brand-slam-podcast-6743587","podcast_index_feed_id":6743587,"rss_url":"https://feed.podbean.com/brandslampodcast/feed.xml","website_url":"https://brandslampodcast.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/17286619/Special_guest_thumbnail.jpg","author":"(add)ventures","episode_count":62,"summary":"Join (add)ventures founder and CEO, Steve Rosa, and brand sportscaster Joe Kayata, for the only podcast that covers winning brands, team-culture building and marketing trends with a triple play of insights, humor and fun. Our Brand Slammin’ discussions go off the pole as guest champions knock it out of the park. We always get real—and often real rowdy.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/brand-slam-podcast-6743587"},"episode":{"title":"EP 41: AI Killed the SEO Star: Marketing in an AI world","slug":"ep-41-ai-killed-the-seo-star-marketing-in-an-ai-world","published_at":"2025-08-07T12:09:26+00:00","page_url":"https://stenobird.com/podcast/brand-slam-podcast-6743587/ep-41-ai-killed-the-seo-star-marketing-in-an-ai-world","show_page_url":"https://stenobird.com/podcast/brand-slam-podcast-6743587","url":"https://brandslampodcast.podbean.com/e/ep-41-ai-killed-the-seo-star-marketing-in-an-ai-world/","audio_url":"https://growx.podkite.com/https/PKanjr4rnd/mcdn.podbean.com/mf/web/gjkefhv5z9afcpw9/BrandSlam_EP41_v301ak9lx.mp3","summary":"AI is rewriting the rules of branding, media and digital strategy. In Episode 41 of the Brand Slam podcast, (add)ventures founder and CEO Steve Rosa teams up with Joe Kayata to tackle how to navigate AI's accelerating impact on the way we search and connect with audiences. Joining them is Pete Pachal, founder of The Media Copilot, a newsletter and podcast that explores how generative AI is transforming the media landscape. Pete is also a Fast Company columnist with deep expertise in tech, AI and the future of content. In this episode, he offers a grounded yet forward-looking perspective on how brands can adapt in an AI-driven world. AI is changing how people find and interact with content, and that means big changes for marketers. Pete gives a reality check for CMOs: just showing up on Google isn’t enough anymore. He explains AI-EO (Artificial Intelligence Engine Optimization), which is all about making sure your brand shows up in AI-generated answers, not just search results. He also explains why content ownership and licensing matter more than ever. If AI tools are using your brand’s content, how do you stay in control and get the credit? Pete shares practical advice on protecting your content, managing rights, and preparing for what’s next. If you’re a brand leader, marketer or content creator looking to stay relevant in an AI-powered world, this episode is packed with practical insights and forward-thinking strategies.Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.","meta_description":"AI is rewriting the rules of branding, media and digital strategy. In Episode 41 of the Brand Slam podcast, (add)ventures founder and CEO Steve Rosa teams…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2213,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-slam-podcast-6743587/episodes/ep-41-ai-killed-the-seo-star-marketing-in-an-ai-world/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-slam-podcast-6743587/ep-41-ai-killed-the-seo-star-marketing-in-an-ai-world.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}