{"podcast":{"title":"Brand Formula: An F1 Marketing Podcast","slug":"brand-formula-an-f1-marketing-podcast-7759632","podcast_index_feed_id":7759632,"rss_url":"https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7","website_url":"https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast","image_url":"https://assets.pippa.io/shows/69b09192a1c9931634d498e7/1773221572531-5cf23110-f261-4c5c-9910-4c6468d78050.jpeg","author":"Brand Formula","episode_count":13,"summary":"Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-17T04:17:18.640768+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632"},"episode":{"title":"Spring Break | Viewership Conspiracy Theories, Driver Entertainment, & Questioning Quadrant","slug":"spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant","published_at":"2026-04-06T08:05:30+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant","show_page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69d3694af44b357ce9e0ed19","audio_url":"https://sphinx.acast.com/p/open/s/69b09192a1c9931634d498e7/e/69d3694af44b357ce9e0ed19/media.mp3","summary":"We’re in the unexpected five-week break in Formula 1 this spring, and the age old question of if you had all the time in the world what would you do has never been more relevant. In episode 5 of Brand Formula we look at the chatter, more conspiracy theories, around viewerships going viral on social media, and begin looking at the driver’s personal brands being developed further during this hiatus. We talk Lewis’s Dawn Apollo film production arm, Max’s racing investments, and Lando’s “Hail Mary” re-launch of his digital media platform Quadrant. We also re-visit Schumacher, the Marlboro Man, as L’Oreal brand ambassador as Sainz has taken the wheel post-ferrari to do the same as L’Oreal Global Brand Ambassador, and George/Carmen’s choice to enter the beauty market with “Barrier.”  Today’s ep is the start of much conversation. We’ll never take the April races for granted again. Thank you for listening and please do like and subscribe @brandformulapod on all socials. Your support means the world. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"We’re in the unexpected five-week break in Formula 1 this spring, and the age old question of if you had all the time in the world what would you do has n…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2574,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}