{"podcast":{"title":"Brand Formula: An F1 Marketing Podcast","slug":"brand-formula-an-f1-marketing-podcast-7759632","podcast_index_feed_id":7759632,"rss_url":"https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7","website_url":"https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast","image_url":"https://assets.pippa.io/shows/69b09192a1c9931634d498e7/1773221572531-5cf23110-f261-4c5c-9910-4c6468d78050.jpeg","author":"Brand Formula","episode_count":13,"summary":"Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-17T04:17:18.640768+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632"},"episode":{"title":"Spring Break | Sponsorship Then & Next with Marlboro Men, Women Making the First Move, and the Ruse of Rich Energy","slug":"spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy","published_at":"2026-04-18T17:49:53+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy","show_page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69e3c441c8a506316df3351b","audio_url":"https://sphinx.acast.com/p/open/s/69b09192a1c9931634d498e7/e/69e3c441c8a506316df3351b/media.mp3","summary":"We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seven, and we open on the best possible note - Doriane Pin drove a Mercedes F1 car today (18th April). The first woman behind the wheel of an F1 car in three years. We'll take it. Susie Wolff's video message to Doriane before she got in? A masterclass in mentorship. Go watch it immediately. This week we go into the then & next of F1 sponsors, and the integral role they have in the lore of F1. We're taking you through the arc of cigs & cars F1 sponsorship history to energy drinks to AI, and asking what it tells us about where the sport is going next. We start at the beginning with Gold Leaf Tobacco and the moment F1 opened the paddock to sponsors, and trace the Marlboro-Ferrari partnership that lasted five decades, even surviving the tobacco ban through a shell company called Mission Winnow ($0 brand equity, you could not make it up). We break down what Marlboro actually did right using the five P's of brand strategy, why that vintage merch is now selling for thousands on resale sites, and what genuine brand legacy looks like versus buying your way onto a car. We talk Benetton - the original world builders of F1. A fashion brand that bought their own team, made their drivers extensions of their brand identity, and had a six-year-old Elyssa begging her mom for the merch.  And we talk Rich Energy, the brand that was a bust. $770 in the bank. $35 million owed to Haas. A copyright infringement case mid-season. A CEO who ended a multi-year title sponsorship on Twitter. If you are a marketer who has never heard this story, go watch Drive to Survive seasons one and two immediately after listening to this episode.  We close on the white space, the brands that should be…","meta_description":"We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seven, and we open on the best possible note - Doriane Pin drove a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2624,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}